What’s The Most Surprising Thing You’ve Learned Doing SEO?
Lately, I’ve been reflecting on what’s surprised me most in my years as an SEO expert at one of the best social media marketing agencies in Surat, India. Many things stick out, like the power of long-tail keywords or how much work it takes to make high-quality content go viral. But there’s one thing that always surprises me the new ways businesses are using SEO and PPC (pay-per-click) advertising in their everyday marketing strategies. Here are some examples of how this has happened over the past year…
Organic Traffic Is Free
It’s no secret that SEO is a surefire way to drive targeted, organic traffic to your site. But SEO can be time-consuming and labour-intensive. That’s why hiring an SEO agency might seem like a sensible solution; it frees up your team for other tasks, such as content creation and marketing, while giving you access to an expert who will refine your site and optimize it for search engines. However, many companies think that working with a firm will save them money, but in the long run, this isn’t necessarily true. Find the Best Digital Marketing Agency In Gujarat, and make sure they are very transparent about their process and fee structure.
It Takes Time
SEO can be a long process, taking months to years depending on your site and industry. Even for companies that have been in business for decades and have excellent brands, SEO can take time. That’s one of my favourite things about SEO it’s an investment that has real, measurable results in terms of increased sales and revenue over years, not days or weeks. No matter what some SEO firms might say in their marketing material (and who hasn’t been guilty of it at some point?), there isn’t an instant payoff with SEO; if you want to see results, you need to prepared to work towards them over time.
The Strong Link Between Backlinks And Organic Traffic
This is probably one of my favourite SEO insights. The idea is that we can see something quantifiable that directly impacts our organic traffic. It’s clear to me now why building natural links was a cornerstone of a successful SEO strategy and continues to be so important. I love seeing reports in Ahrefs showing just how much of an impact they have on our organic traffic, especially if I didn’t even know about those links previously (i.e., because it was another site creating those backlinks). Once you start putting pieces together and understanding how various marketing tactics play off each other, it makes your strategy stronger as a whole.
Traffic Patterns Are Often Unexpected
As with most marketing tactics, SEO is an exercise in understanding what people do naturally. facebook advertising. The truth is, people often not interested in what they supposed to interest in; they interested in what interests them. Now think about it: What makes Google’s search results so good isn’t that they try to anticipate every possible search it’s that they understand how people think and behave (and use data like real-time search behaviour) and present information accordingly.
Crawl Errors Matter
If you have crawl errors, that means Google can’t follow your links. And that means they won’t show up in search results. Which is terrible for SEO! From an SEO perspective, not having good links almost bad as having bad links it means none of your work is helping you get found in search engines. FInd Also a web development agency. So when it comes to finding and fixing crawl errors, getting someone who knows what they’re doing to help is important. Chances are there are a ton of things broken on your site (I find 5–10 per client). The trick is fixing everything without breaking anything else!
Keyword Targeting Isn’t As Important As It Seems
Keyword targeting is an important part of any SEO campaign. It can help give your pages a boost in ranking, but it isn’t as important as it seems. When we talk about keyword research. We aren’t just talking about picking keywords that will get us to rank #1 on Google and/or Bing. That might be nice, but if you don’t have a website people will love visiting, none of that matters. Instead, we’re looking for terms that are relevant to your company and its offerings not just ones that will put your site at #1 for those search terms. Sometimes thinking long-term pay off in more ways than one!