What are the things you should know about flexible packaging?

An ultimate guide about flexible packaging

Flexible packaging is one of the crucial materials in the supply chain of many industries. From food items to electronics, from skin care products to medical supplies every brand is approaching this type of packaging. Brands are using the best quality plastic and films for their flexible packaging. These nifty packaging supplies are a functional solution that requires a nominal production cost. Moreover, flexible packaging is one of the packaging whose shape can be changed into any new shape according to the customer’s choice. For example, bags, pouches, shrink films, sleeves, and many others are using flexible materials. Flexible packages are mostly useful in industries that require multipurpose packaging, such as the food and beverage, personal care, and pharmaceutical industries.

More or less, this packaging is a solution that every business turns to for a variety of reasons. This type of packaging is less expensive than rigid packaging. That’s the key difference between flexible packaging and rigid packaging. Moreover, this type of packaging offers excellent durability and protection to the product. Its best quality is not only about its durability but also touted for its availability for any product to get fit into. Any size and shape of a product can fit into this type of packaging. By using flexible packaging, brands can think out of the box to engage customers. This can help them to sell their products in a better way. The material used for this purpose can help the designers to create more attractive packaging. Therefore, these boxes are more convenient for customers.

Additionally, this material is a form of sustainable packaging, which includes cardboard, glass, and other types of rigid packaging.

Benefits of using flexible packaging:

There are numerous benefits of using flexible packaging including:

Environmentally friendly:

This packaging material requires less energy than rigid packaging. Moreover, when it comes to their qualities, you can reuse them because of their reusable material property. Additionally, they are recyclable.

Innovative designing and customizing:

This material is usually used for more and more creative and visible packaging shapes. There are conspicuous and sticking packaging services available for marketing values. So, having innovative design and customization makes this type of packaging beneficial for many products.

Improved production efficiency:

Flexible packaging uses less base material than the other types of packaging. this thing makes flexible packaging a beneficial one because the easy formability of flexible packaging materials improves production time and reduces energy consumption.

Increases product life:

If you want to increase the product life, using flexible packaging is the best option. It can protect your product from moisture, UV rays, mold, dust, and other environmental contaminants. These products can negatively affect the products. Therefore, using flexible packaging helps in maintaining the quality of products by extending their shelf life.

Easy shipping and handling:

Having easy shipping and handling of the products is very much attractive for the customers. So, using flexible packaging can reduce the cost of shipping, because this packaging method is lighter and takes up less space than rigid packaging.

User-friendly packaging:

Last but not least benefit of using flexible packaging is its user-friendly nature. This is less bulky and lighter than the rigid one. Therefore, it is easier for customers to transport, buy and store products using this flexible packaging.

Read more about the ultimate packaging guide!

Types of flexible packaging:

This packaging comes in a variety of materials, sizes, and shapes. It can be typically produced in either formed or unformed configurations. Formed products mean pre-shaped with the options of sealing and filing according to the customer’s choice. While unformed products come in a roll that is sent to the manufacturer for filling and forming. Flexible packaging material is easy to manipulate and combine with customizable styles. There are multiple types of flexible packaging including:

Printed pouches:

These are the simple pouches on which brand information and product details are printed efficiently for useful marketing purposes.

Sample pouches:

Sample pouches are the ones that are composed of film and foil that get heat-sealed. These are the small packets, typically pre-formed with easy in-house filing and sealing properties.

Sachets:

These flat packets are made of layered packaging material. For single-use pharmaceutical products, flexible packaging is the best option. Moreover, we can pack personal care products as well. Additionally, these are best for a trade show where you want to distribute samples.

Stock bags:

These bags are simple, blank-formed pouches. If anyone wants to promote their brand products, using these bags with their brand label is the best option.

What types of industries are using flexible packaging?

Multiple industries are using this type of packaging for their products. The versatility that makes them an excellent option for many products and industries includes:

Cosmetics:

Cosmetics are fragile products that need so much care and attention to protect them from damage. Sample pouches for different skin care products like concealer, foundation, lotions, and reusable packages are in flexible packaging boxes.

Food and beverages:

Food items need so much attention because of their less life span. If they are not getting extra care, they can get filthy. So, using flexible packaging for them seems one of the best options for many brands.

Household cleaning products:

Flexible material used for household cleaning products like single-use detergent packets, cleaning powders, and many other products. These products remain safe even during long-distance transportation.

Personal care products:

Personal care products include medicines, skin care products, hygiene products, and many more. These products need care during their shipping process. So, if brands are using flexible packaging, they are much more secure than normal packaging.

The verdict

So, as a result, flexible packaging enables the products to stay fresher for a longer period. Customers need to carry on-the-go lifestyles, where shelf life is key. It is very easy for the brokers to transport them when you pack your product in a flexible bag. It offers customers, convenience during transportation while keeping the product fresh. There are many other advantages of using this type of packaging. And the innovation in the format continues to drive the popularity of flexible packaging.