What Are The 3 Main Types Of Digital Ads?
Digital ads or Google display ads are significant in the field of online business. Technology, search engine and smartphone made the process easy to generate leads.
When you are running an online business, you need to kick off digital advertisement. Learn more about digital advertising. It is not the same as digital marketing. So, let’s dig into the depths of digital ads.
What Is Digital Advertising?
Digital advertising is the process of online advertising, it allows the business owners to reach their target customers. It offers to enhance business processes. The company will benefit from this process.
Today, technology gives the space where business can catch a wide variety of customers. This process has followed hyper technology to attract potential customers. The best thing about this ad process is tracking and analyzing.
Digital advertising campaigns can measure the amount of visitors, their location, gender percentage and other data.
This data helps the company to filter their customers and create more attractive digital marketing strategies. Digital advertising is a powerful tool that helps to enhance brand awareness, build a strong customer base and enhance sales revenue.
Search Engine Optimization and Digital Marketing Agency
Search engine optimization is the king of digital business. Whatever you do online, you need to consider SEO. in that case; digital advertisement has already built an SEO friendly infrastructure to work as per customer requirement.
Here we are going to discuss 3 types of digital advertising. However, you may counter 7 types of digital advertising. They are:
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Display Advertising:
Display ads are any types of ads that are visually available on online platforms. It can be a Google search engine or any other websites. These ads includes banner ads, pop-ups, ad copy and video ads.
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Retargeting
Retargeting is also known as remarketing. This is also a digital marketing trends. These ads are types of display ads. It uses cookies to deliver specific ads to users based on their browsing history. It is a famous advertising type among e-commerce sites.
- Programmatic Advertising
Programmatic advertising uses real time auctions. It has automation tools to streamline the process and optimize all the online processes.
This ads are different from organic.
- Paid Search Advertising
These ads appear on the search engine result pages. The best thing about this ad is it creates more conversation than display ads.
According to the relevance of the search query, your ad will be visible on the search engine result pages. For a small business, paid search advertising is the best way to catch the target customers.
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Native Advertising
“Native advertising includes paid promotions, product placements, and display ads designed to look like native website copy. These ads are considered any ad that is integrated into the native look and feel of a website.”— according to the digital ads users.
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Social Media Advertising
No need to explain the importance of social media in the online business. These ads are visible on the social media platforms according to the users interest.
These ads can be uploaded in different forms. It can be audio, text or video. However, social media influencers can directly advertise the product, that is also known as paid promotion.
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Audio Advertising:
Audio advertising is audio form advertising that narrates pitching the value of a specific brand or product. These advertisements are generally used on podcast, radio and streaming platforms.
Digital Advertising: 3 Models
We have discussed the types. There are seven types, now we are going to discuss the digital advertising model.
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Cost Per Click
CPC (cost per click) also known as pay per click. Here you need to pay a specific price every time when someone clicks your ads. It means when a customer clicks your ads, you need to pay for it; that’s it.
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Cost Per Acquisition
This model is one level up than Cost Per Click. CPA(Cost Per Acquisition) sets a specific amount each time when your audience takes any action. It can click the link or join through email. Or making a purchase or visiting the landing page.
- Cost Per Mille(CPM)
CPM means the cost per thousand impressions. This model is different from the other two models. Here you need to pay a certain amount of money 1000 times. This model also appears online.
Now, you may ask which model suits your business. Contact a digital marketing consultant to choose the right digital advertising model.
Digital marketing Vs Digital Advertising: What’s the Difference?
Did you have any confusion about digital marketing and digital advertising? If you have, then go through this part.
- Digital Advertising
It is nothing but an advertising tool where you can get different models and types of digital advertising. It works just like computer software. You can choose one of them according to your advertising process.
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Digital Marketing
On the other hand, digital marketing refers to the entire business process. Uit includes different types of digital marketing such as online ads, SEO, social media marketing, content marketing and more.
Final Words
What is digital advertising, and what are the differences between digital marketing and digital advertising are covered here. Hopefully, this article will help you out.
Still, if you have any confusion on this matter, you can contact a digital marketing agency.
Author Bio:
Oriana Raven is a professional content writer with 3 years of blogging experience. After graduating from Princeton University in California, She began her career as a blogger. She writes for a number of well-known blogs, including Tour And Travel, Dream And Travel, WP Blogger Tips, smartbusinessdaily, emblemwealth, dreamlandestate, onlinemarketingtools. She enjoys writing to multiple international journals and magazine articles. Besides She likes listening to song, watching movies in her free time.
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