Ways to Monetize Large Ecommerce Websites
So you are thinking about monetizing your website but don’t know how to do it. Well, you have come to the right place. In this article, we are going to discuss some of the most popular and battle-tested ways through which you can monetize your website and turn it into a money-printing machine.
But before we dive into our subject, you need to understand that implementing the options to monetize your website will only come to fruition if and only if you have great traffic. Without it, there’s nothing to do. That’s the first and foremost condition of monetizing your website. If you are going forward without having a lot of traffic on your website, then, believe me, you will be wasting a lot of your time and resources for nothing.
Now that you are aware of what is needed to take on this journey, it’s time to show you some of the best long-term and short-term monetization strategies.
Top 10 ways to monetize your website
Pay-Per-Click Advertising with Google AdSense
If you’re looking for a way to monetize your large e-commerce website, then pay-per-click advertising with Google AdSense might be the best option.
AdSense provides advertisers with the opportunity to place their ads on a wide variety of websites and mobile applications. It’s also an effective way to monetize your online business because it allows you to reach potential customers on an unlimited number of web pages.
As an advertiser, you can target specific keywords or phrases to boost your chances of getting clicks from people who are actively looking for products similar to yours. You can also choose how many times your ads will appear per day and how long they’ll stay up on the page before they expire.
The main advantage of pay-per-click advertising is that it allows you to target your audience with a particular message. The best way to do this is by using keywords that are important to them and their industry. Various options like video ads, image ads, and text ads are available from which you can choose.
Selling Ad Space
One of the best ways to monetize large e-commerce websites is by selling ad space. Advertisers will pay to have their ads displayed on your site, and in return, you get a percentage of the revenue.
There are a few different ways you can sell ad space:
- Advertising networks: Large companies like Google AdWords or Facebook can provide advertisers with direct access to their customers. If you have a large e-commerce site, this may be an option for you.
- Ad exchanges: Many online marketplaces have partnered together to create exchange platforms where companies can buy and sell ads. One example is Google’s Exchange Marketplace or Amazon’s Elastic Platform Marketplace. Buyers and sellers meet in real time on the platform and negotiate over price or volume. This is an easy way to monetize your website if you already have a lot of traffic and need additional income immediately.
- Inventory: You can also sell inventory through your website or with an inventory broker who specializes in selling products on ecommerce sites.
Advertising networks exist to connect advertisers with publishers and help them reach the right audience. They typically charge a fee for each ad impression, which means that if you sell advertising space at $1 per click, you’ll make about $0.25 per click (assuming 1,000 clicks on each banner).
Affiliate Marketing
By implementing an affiliate marketing strategy, youtube to earn commissions on all the sales that are generated by your affiliate links. Your affiliate links are what people click on to visit your website. If a customer purchases from the store through your affiliate link then the merchant is liable to pay you the commission for it. You can then use those funds to purchase products for your store.
Although it’s not an easy strategy, if you possess enough time and resources then it’s worth trying out this strategy. And you can start it right away using Google AdSense. This is a program that allows you to display ads on other websites in exchange for a small fee each time someone clicks on one of your ads.
Affiliate marketing is a way for you to share your product or service with other people and earn a commission when they make purchases through your link. This can be done in many different ways, including:
- Promoting affiliate products on your website
- Using an affiliate program such as Clickbank, Commission Junction, or Amazon Associates that pays you when someone buys through your link
- You can write reviews for the products related to the ones that you sell on the website
Donation-Based Monetization
Donations are a great way to make money on your website. It’s a simple concept: you give people something in exchange for their support and they pay you. The best part is that you don’t need to have any special skills or training to run this type of monetization program. You can use donation-based monetization programs like PayPal Giving Fund or GoFundMe.
The best way to set up a donation-based website is to use a service like Donorbox. This is because it integrates seamlessly into your ecommerce store, allowing you to accept donations directly through the checkout process.
There are many benefits of using Donorbox for your online store:
- You don’t need any technical skills or knowledge about software development. All you have to do is add a few lines of code and your website will be ready for donations.
- You do not have to worry about any administrative parts. The platform handles all deposits, payments, and refunds for you, so you can focus on growing your business instead of spending time on tedious tasks like processing payments or manually managing refunds.
Selling Your Products or Services
One of the best ways to monetize a large ecommerce website is by selling your products or services. This can be a great way to make passive income, especially if you’re selling high-ticket items.
Select what types of items you want to sell and then create a list of what kind of customers will be interested in buying them. You can use Google Analytics and Google Merchant Center to find out who’s buying from your store, where they’re located, and how much they spend on average each month.
Once you get your hands on all the data, you have to prepare a list of potential customers and their expectations. Then use it in conjunction with an online survey tool like SurveyMonkey or Qualaroo (or similar) to see what people are looking for in terms of value for their dollar. Once you’ve identified what people want, you can build a custom website around those needs and use it as an opportunity for you to sell merchandise at prices that are higher than what most people would be willing to pay for similar items elsewhere.
Sponsored Content
Sponsored content is a great way to monetize your ecommerce site, especially if you have a large audience that is more likely to buy products from your site. Sponsored content is essentially an ad that is associated with a product or service and has been paid for by the advertiser, often in exchange for a percentage of the purchase price.
Sponsored content can be found in many forms on ecommerce sites, including:
- Product Ads – These are usually seen as banners across the top of a page. They can be sponsored by companies looking to promote their products or services and are often seen on vertical pages like homepages.
- Product Reviews – These are similar to product ads but instead of being directly associated with a product, these reviews are written by customers who have purchased the item and want to share their experience with others.
- About Us/About This Page – These types of pages give visitors more insight into your company or brand through text and images that describe your unique selling points (USP).
Flipping Your Website
The flip is a well-known alternative to the ecommerce store. It consists of selling a product or service and not buying it. The flip is used when you want to sell something that you don’t need and would rather receive money for instead of having to use it.
The first step in flipping your website is to find a buyer who is willing to pay for your site. There are many ways to do this, including online classifieds sites like Craigslist, eBay, and Gumtree; local newspapers; and even Facebook groups where people post their adverts for free.
Another option would be to hire someone who will do it for you. This can be done through an agency that specializes in finding buyers of websites, like Flippingo! (which I mentioned earlier).
Membership Websites
Membership websites are a great way to monetize a large ecommerce site. They allow you to charge for access to special features or content, and they can be made very powerful by adding a membership fee.
Membership sites are typically based around subscriptions, so the first thing you need to do is decide what kind of membership you want to offer. There are many different types of membership tiers available, from one-time fees to monthly packages and even annual memberships.
The revenue you will earn each month will be determined based on the types of memberships. Every sale will in the end help you increase your revenues. But apart from that, there are some things that you should consider while choosing this strategy:
How much can I charge? This will depend on your target audience and the features of your site, but most websites start at about $12-$20 per month for basic access with no restrictions or limitations. You should expect higher prices for premium features like extra storage space or faster shipping options.
How do I get paid? You probably already have an idea of who your customers are going to be when designing your site — if not, go back over everything again until it makes sense!
Coupons with Affiliate Links
Coupons are one of the most popular ways to sell online. But not all coupons can be sold on a large scale, which is why you need to know how to create your coupon codes.
Coupons are great for ecommerce websites because they can be used on items that have already been purchased. For example, if you have an ecommerce store selling a product that costs $100, you could use a coupon code that offers $10 off your next purchase. When someone uses this code at checkout, they will only pay $90 for their purchase instead of $100. This is a great way to make even more money off of each sale and increase revenue overall.
Another great way to use coupons is by using affiliate links. Affiliate links are links on pages that link back to other sites or products where you get paid if someone clicks on them and buys something from those sites or products (usually via an email newsletter). If your website has affiliate links on it, then people could click through those links and buy something from one of your competitors’ websites or products without even knowing it was yours!
Set Up Online Courses/Coaching
The most obvious way to monetize large ecommerce websites is through charging for courses or coaching. This is one of the best ways to make money from your website, as it allows you to offer something truly valuable, as opposed to just selling products or services.
One of the best things about this type of business model is that it doesn’t require a lot of time or effort on your part. You can set up an online course and then simply let people sign up for the course and pay whatever they want.
There are many different types of online courses and if you are looking at setting up an online business, then this should be one of the first things that you look into doing.
Final words
We discussed a variety of monetizing options in this blog from PPC advertising to even selling your successful website. It seems very exciting to make some money while you are managing your website. But before you go rushing into implying any of these options, it is very important to understand that monetizing a website is a task that demands a great amount of time, dedication, and well traffic too.