Triple Your Results With This Airbnb Reviews Guide

Think about the time when you were traveling and wanted a well-organized stay in the town. Did you check the Airbnb reviews?

Of course you did.

Over the past few years, purchasing has become an investment. And with that in mind, people check before they spend their money anywhere, making review-culture prevalent in 2023. And it has become practically impossible for a brand to survive without reviews, especially in the hospitality industry. In fact, looking at the vast scope of Airbnb reviews, property owners have started to embed Airbnb review widget on their websites.

According to Hotel Tech Report, 81% of travelers always or often read reviews before booking their accommodations, compared to 72% of travelers who read reviews before booking restaurant reservations or tour tickets.

Taking that into consideration, in this blog, we will talk all about Airbnb reviews. We will cover how important it is to have Airbnb reviews, how Airbnb reviews work, and how to get Airbnb reviews for your hospitality business. So, read along and thank us later.

Importance of Airbnb Reviews In 2023

Good Airbnb reviews are important for any property owners. Airbnb reviews are a trusted source of information for many consumers and showing them on a business’s website can help establish trust and credibility with potential customers. Have a look at the importance of Airbnb reviews.

• Improved Search Engine Optimization: The more people talk about your business on the internet, the better it becomes for your SERP. Airbnb reviews can also help a business’s website rank higher in search engine results, making it more likely for potential customers to find it.

• Increased Social Proof: People trust people. And more importantly, when it comes to purchasing intent, they are not independent thinkers. Amd reviews being the finest form of social proof. Having a large number of positive reviews on a business’s website can serve as social proof and can help increase conversions and sales.

• Increased Engagement on website: If you are looking for ways to enhance the engagement of your hospitality business website, you can embed Airbnb reviews on the website. An Airbnb review widget will help you retain your visitors on the website. Embedding Airbnb reviews on a website can also increase engagement with potential customers as they can read reviews and leave their own reviews.

How Does Airbnb Reviews Work For Your Business?

Customers rely on recommendations more than what you have to say about your business. The Airbnb reviews for your hospitality business helps you leave reviews for a star rating and a written review. The Airbnb reviews are descriptive and help you leave a review up to 1,000 words. These reviews are optional for guests and hosts to leave. These reviews can be categorized into the following classification.

• Overall experience
• Cleanliness
• Accuracy of description
• Value
• Communication
• Arrival
• Location

The host needs at least three reviews or feedback before they accumulate the reviews and showcase them as average reviews. As a business owner, you should never take the risk of removing the feedback from your customers. In fact, no matter how negative reviews you receive, you have to take charge and mend your mistakes. Besides, it is also a great opportunity to talk to your customers and establish a good business relationship with them.

Smart Strategies to Get Airbnb Reviews For Your Business

We are living in an era of trust economy; which simply means that people trust reviews and feedback. But the question is how to get Airbnb reviews for your business. Have a look at the ways to get Airbnb reviews for your business.

1. Ask For Reviews

As a business owner, when you are looking to gain reviews, you should first take a step and ask for your reviews. Once the stay is over, you can reach out to your customers. You can start by having a conversation with your customers. For example, ask them if they liked your services. Once you know they are happy with the entire experience, you can ask them to share their experience on Airbnb.

2. Send an Email Request

Email requests are yet another effective way to fetch Airbnb reviews. We are certain, you might have the email address of your prospective client. Once your service is over, you can send an email with a pre-built email template. You can also provide them with a link to your Airbnb review page. So that it becomes easier for them to leave a review.

3. Embed Airbnb Review Widget

As a business owner, you must be aware of the bandwagon effect. And when it comes to fetching Airbnb reviews for your business, you can make the most out of it by bandwagon effect. Let us outline this for you.

People have a tendency to do what other people are doing. In such a scenario, you can embed Airbnb reviews on your website. An Airbnb review widget on the website will encourage your past customers to leave reviews for your business.

4. Include A CTA on Your Website

Your website is the face of your business. It includes all the information that your website visitors need to know about your hospitality business. While the main pages should be focused on content. You should also include a dedicated page where you showcase your past customer reviews and feedback you received on Airbnb. In this section, you can also add a CTA to your website. This will make your request even more actionable.

In A Nutshell

Knowing how to obtain Airbnb reviews for your business will tremendously enhance your business. But it is more important to know what Airbnb reviews can do to your business. And while you are receiving reviews for your website, it is also essential to thank your audience for taking the time to leave feedback for your business.

The best part of these reviews can be taken to your website. You can embed Airbnb reviews on your website. A Airbnb review widget will amp up your marketing efforts by providing social proof to your hospitality business.