Top 10 Motion Graphics Animation Trends You Must Know

Consumer preferences are constantly changing in today’s fast-paced world. As a result, businesses are fiercely battling to develop new ideas and strategies to attract customers to their products/services.

The tremendous changes that are occurring in the world today are also leading to innovation in the field of motion graphics animation. Therefore, you cannot achieve the desired results by repeatedly publishing the same old animated video style. Instead, to provide what the market desires, you must be aware of the most recent motion graphics trends.

However, before fully capitalizing on market trends, you should first learn to make motion graphics animation.

Cisco predicts that by 2022, the internet will have surpassed 1 million minutes of video per second. 

Before we get into the motion graphic trends, if you need someone to create highly engaging and outstanding motion graphic animation videos for your company, contact Simply Explainer – the best video animation service provider. Check out our video animation services to get the best videos ever.

Let’s take a look at the top 10 motion graphics trends right now to see what the market wants:

1. 3D

3D is first on the list, with video animation service providers emphasizing 3D elements into everything from sales presentations to game design.

2. Typography in Motion

We generally avoid stretching or doing anything unusual with fonts and images. However, there are times when we can deviate from the rules and still achieve excellent results. For example, people are obsessed with kinetic typography, which involves stretching, twisting, and distorting letters.

3. VFX 

Adding complex visual effects to a video is now capturing the audience’s attention. Explosions, firestorms, and other computer-generated graphic animations are examples of scenes added to a video. As a result, video animation service providers are reporting a massive surge in VFX demand.

4. Motion Graphics for Web and Apps

According to a study, approximately 38% of users will not engage with unappealing websites and apps. The use of motion graphics templates in web and mobile apps is becoming more common to retain visitors with animated logos and bring life to life bland graphics and loading screens.

5. Virtual Reality

The market for virtual reality is expected to reach $44.7 billion by 2024, with a compound annual growth rate of 33.47 percent. The video for virtual reality is becoming more popular, with video animation service providers focusing on high-quality surreal effects. However, there is no limit to the amount of creativity used in virtual reality motion graphics animation.

6. Advanced Minimalism

It is a more advanced form of minimalism, which is nothing more than text that has been stripped down. In addition, we add more to the video in advanced minimalism techniques by incorporating textures, loopable sound, bold fluid styles, and other elements.

7. Vertical Animations 

For the past few years, the animation and video ratio has been considered 16:9. However, as the demand for mobile phones grows, so does their desire to watch vertical content. In addition, businesses are spending more time on social media platforms such as Facebook, Instagram, and others.

As a result, many video animation service providers have begun creating vertical content to increase their and clients’ social media presence. Furthermore, it has been observed that many brands will most likely join this effective trend in the coming years.

8. Lines Drawn by Oneself

A self-drawing line is a motion graphics animation trend that captures the attention of the audience quite swiftly. People nowadays prefer to watch video content that is more serious and calm. This is where self-drawing lines come into play.

This motion graphic style is popular because it allows viewers to see thin lines forming various images, words, logos, and so on, which helps them understand the concept much better.

9. Gradients

Colour transitions are known as gradients, and they are becoming popular due to their use by large corporations such as Stripe, Instagram, and others. It looks like a lively UI, illustration, and background.

1o. Digital Surrealism

The goal of digital surrealism is to create spectacular visuals that appear familiar at the same time. Users witness evaporating objects, the magical formation of things, and other phenomena.

That’s A Wrap

Regardless of the trends and popularity of certain types of videos, video animation service providers must keep in mind that the selection of videos is heavily dependent on the nature of the video. For example, if you sell medical supplements, you cannot use rock music in your intro simply because it is popular in the market.

There is a good chance that the animation trends we’ve listed above will be helpful in the majority of businesses that require motion graphics animation. So, examine each of them and choose the most appropriate animation trends for your needs.