Tips To Become a Top Influencer in Fashion Niche
Influence marketing is one of the most popular ways to sell products today. With individual niches requiring specific influencing capabilities, influencers, today, need to be proficient in the same. Attaining the top spot is as difficult as it is lucrative.
Fashion is a fast-growing influencer niche. Beauty and fashion have a unique allure. Consequently, there are innumerable influencers already crowding this niche. To reach the top in such an overcrowded scenario is tough but not difficult. In fact with a few intelligent ideas and applications, becoming one of the top fashion influencers is an achievable proposition.
Some important tips with the potency to win a fashion influencer the top spot are:
- Understanding the nuances: While fashion is a booming niche, creating spectacular feeds is becoming a necessity. To know what works and what does not, the trends that are being followed, ones that are fast coming up etc., is an essentiality. Colours, themes, patterns etc., that need to be popularized need to be creatively understood to make the feed relatable, catchy and alluring.
- Expert with a twist: While having a good understanding of fashion makes one an expert, it does not necessarily translate into getting more traffic. Thus one has to be an expert with a twist; the quirkier the better. Witty captions, eye-popping photographs, funny one-liners etc., all add up to make Insta stories, daily posts etc., instantly relatable. Fashion expertise given with a quirky twist is one of the best-known secrets of top fashion influencers.
- Finding a micro-niche: Fashion is a huge industry and fashion influencing has become quite cluttered. So an influencer needs to step up the game. Make fashion influencing more editorial. Zero in on a few trending fashion looks. Enable dynamic selection so that when a micro fashion niche gets crowded, the influencer can opt for another. Keep innovating and keep adding something new.
- Creating a content bank: Pictures, videos, stories etc., all contribute to the creation of a content bank. The ideology is to fill up the influencer’s profile with enough niche-related content feed so that one can keep posting new content frequently and regularly. This will help the influencer build up a fan base and enable brands to seek them out for collaboration. Some things which will help the influencer build up a niche-related content base are:
- Experimenting with different outfits and posting pictures of the same,
- Attending fashion events and clicking pictures there,
- Getting a photographer to take good pictures of the influencer in different fashion styles, colours, background themes etc.
- Posting like crazy: Fashion is a highly competitive and cluttered niche. Thus no influencer can afford to rest on his laurels. The secret to becoming one of the top fashion influencers is to keep posting like crazy without taking any breaks. This always-on strategy is characteristic of all influencers and one has to be committed to it to gain the desired money and recognition.
- Creating a good fan base: The only way to achieve this is to post stellar pictures, videos and content. A good fan base increases an influencer’s reach. It enables influencer’s to become household names and adds credibility to the profile. This, in turn, persuades new profile web traffic to click on the follow button thereby increasing the fan base further. While using hashtags, geotags etc. gives the fan following a much-needed boost, organic followers can also be purchased from authentic websites dealing in the same.
- Reaching out to brands: There is no harm in self-marketing. Top fashion influencers create opportunities by reaching out to niche-specific brands, suggesting mutually profitable collaborations and making them understand how partnering with them would benefit their branding.
- Consistency: Three things which every influencer needs to ensure are good content, a sizeable fan base and consistency in their postings. Consistency is that quality which has the potency to elevate an influencer to the top. Thus users need to be kept constantly engaged. Conducting polls, live videos and chat sessions, replying to comments from fans, taking opinion from followers constantly are some ways by which top fashion influencers show their consistency.
- Positive mindset: Influencer marketing is time taking. Success only follows those who can keep their thoughts positive and remain consistent in their efforts. Instead of dwelling on gaining huge success all at once, one needs to concentrate on small success like crossing simple follower milestones, putting up superlative content, being able to get stellar pictures and videos for the content etc. Any influencer who stays positive and consistent is sure to attain the desired success in the fashion influencer niche.
The above tips are all related. One paves way for the other. Understanding the fact that the market for fashion influencers is very vast and competitive, each has to run the race to win. There is no shortcut to succeed as an influencer. Hence to become one of the top fashion influencers one has to show immense commitment and also have a flair for originality, content creation and be able to advocate his or her personal style with passion and confidence. If you follow all the tips and further fuse these tips with your own creativity and innovation, there is nothing in the world that can cease your growth, there is nothing that stop your audience from engaging with you, and even you can do wonders in the world of influencers.