7 Tips for Branding Food Products to Be Known by Many People

Tips for Branding Food Products – The strength of a brand affects the volume of sales. Name your favorite food or drink brand? If it’s a well-known brand, then that’s an example of a brand that has successfully branded. Do you want your business to skyrocket like that brand? Follow the following food product branding tips.

Previously, did you know the meaning of branding yourself? Branding is an effort to create and build a brand so that it can be widely recognized by the target market. Some people think that branding is not suitable for small and medium businesses.

Even though branding can increase exposure for small and medium businesses, just apply the tips from Vacation Indonesia and Informasi Bisnis below to build a strong brand that can sell well in the market.

Ways of Branding Food Products

Building a brand from scratch is not easy. In order to be successful at branding, there are a number of things you should know. Here are tips on branding food products that can be applied to your business:

1. Defining a Business Identity

The business identity includes the name, logo and target market. The first thing that needs to be done is to determine a business name, without realizing it, a business name can affect branding success. Use a name that sounds catchy, unique and easy to remember.

A unique name will invite the curiosity of potential buyers, use your creativity to create a contemporary name. You can also mix humor so that it sounds more fun. Examples of unique business names that can be found today are Janji Jiwa, Kopi Kenangan, Dear Butter and others.

After determining the business name, then create a logo related to the type of business. You can use the services of a logo designer to make it look more professional and charming, don’t forget to determine the target business market to make marketing easier.

In short, it’s important to think carefully about business identity. Even though the business scale is not very large, over time the business has the potential to grow rapidly with strong branding.

2. Strengthen the Brand’s Visual Appearance

For most people visuals are easier to remember than text. So, visuals have an important role so that the brand is easy to remember and known to the public. Visuals that need to be emphasized include logos, business cards, brochures to food or beverage packaging.

What’s a good visual like? To answer that question, there are a number of principles that need to be considered to create an eye-catching design, the following are:

• Choose a color that matches your business brand.
• Do not use colors that are too flashy.
• Don’t use too many colors.
• Avoid using fonts that are hard to read and make sure they are sized proportionally.
• Insert photos of quality food products.
• Make sure there are no typos.
• Packaging also needs to be considered carefully, a unique and attractive packaging visual design can increase appetite. Think of it like this, judging from the packaging alone it looks beautiful let alone the taste of the food.

Not only concerned with the aesthetics of the packaging, you also need to pay attention to the ergonomics of the packaging. Create packaging that increases consumer comfort when consuming it, it would be even better if the packaging was made from environmentally friendly materials.

3. Attending Culinary Exhibitions

Look for information about culinary exhibitions that are in your domicile, branding will be further formed when you take part in culinary exhibitions. Why is that? Because brands can get exposure so that they are easily recognized by the public.

Usually visitors to culinary exhibitions are food lovers, automatically you can find a specific target market from the many visitors who come.

These tips for branding food products are suitable for small and large businesses, because the costs incurred are not very large. The more regularly a business attends exhibitions, the greater the potential exposure it will get.

4. Create Informative Content that is Relevant to the Product

In addition to creating names, logos and packaging, businesses are required to have social media accounts and websites. That way you can reach a wider target market. Create content about the products offered in the two media.

But don’t sell too often, because it can make potential buyers less interested. Alternate social media content and sites with informative content. Adjust the contents of the content with the products being sold.

For example, if you sell dimsum, you can create content about the origins of dimsum, types of dimsum, the health benefits of dimsum and much more. So the homepage of consumers or potential customers does not always contain products.

But also get useful information about the products offered, make a schedule so that content can be uploaded consistently.

5. Display the Best Product Photos

From the eyes down to the stomach, have you ever heard of this sentence? Well, this is the reason why it’s important to display the best product photos. Arrange the food on a plate, then add decorations to make the product look prettier.

Quality food photos can arouse the appetite of potential consumers, especially if they see photos of other products that you offer. The chances of selling the product will be even greater.

6. Optimize All Promotional Means

The next food product branding tip is to optimize all means of promotion. No need to worry about limited promotional funds. There are various ways to promote without having to spend a lot of money. For example through social media.

The second way is by joining online food ordering service partners, such as Grab Food, Go Food, Shopee Food, to Traveloka Eats. These applications have millions of users, of the many users, there must be one or two people who are interested in your product.

In addition, you don’t have to pay a rental fee. The application will deduct a certain percentage automatically from the price you set in the application as a sales commission.

7. Establish Cooperation With Stronger Branding

Introducing a new brand to the public is certainly not easy, in-depth research is needed in order to attract the trust of potential consumers. Luckily, there are efforts you can make to make your brand known to people, namely by collaborating with branding partners.

Choose a stronger branding partner than your business. For example, let’s say you have a kebab business. You can work with beverage brands that are widely known to the public, the form of cooperation can be in the form of product bundling or packages.

So consumers who previously bought bundling just for their drinks will also try your kebab too. If the taste of the kebab matches the taste of the consumer, then he has the opportunity to become a customer of your business too.

This method is a fairly effective way to gain public trust as a brand that is still new. The most important thing is that you have to be able to find partner opportunities whose consumers can match your product.

Those are food product branding tips that novice businessmen must know, there are challenges faced by businessmen. Keep motivation and continue to consistently improve your food business.

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