The Ultimate Guide in Selecting an E-commerce SEO Company
We desire to help you grow your e-commerce brand, and this is exactly why we have written this blog post; to enlighten you on the necessary things to consider before you hire an agency for e-commerce development London.
It is important for all business owners to take certain basic steps to achieve excellent results for their company. This is why you have to make sure that you have the right set of people working for the progress of your website. In this highly digitalised world, it is paramount for every business to understand how to pull massive organic traffic for their online brand. Hence, you should determine what exactly you want in an e-commerce SEO company before you hire them. Below, we have highlighted and explained key points that will guide you in the process of hiring an e-commerce SEO company.
Key things to consider before hiring an e-commerce SEO company
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Credibility
Do you know that any person can claim to be a qualified SEO expert? This is very much possible. All they have to do is use the normal slangs and have a remarkable website done. Thus, anyone who is not familiar to the terms can easily get fooled up on actually believing that such people are genuine professionals.
Here are 5 red flags from DubSEO to help you identify a phoney SEO agency:
- Company history: An “expert” agency that just entered the industry within less than two years can be blotched as an SEO imposter. This is why you need to consider the brief history of the agency. Otherwise, you may just be the specimen for such agency’s business experiment. The funny part is they would actually get you to think you’re about to seal a great deal by working with them.
- Insufficient information online: Consider it as a red flag when an agency does not have any contact details on their website. Also, look out for the presence of yellow page and search for activeness on their social handles.
- Poor layout or design: this is another red flag you have to identify. It shows that your website would be mismanaged by SEO agencies looking to take advantage of e-commerce websites that want cheap and fast help.
- Cold Calls: In some situations, calling several potential clients can be one of the signals that an SEO agency or company puts more priority on the quantity of service over the quality.
- Assurance of performance
To help you boost your e-commerce website, it is the duty of an SEO company to research the opportunities that are open for your online business. They also have to optimise the high organic traffic to your e-commerce store.
Even if you are given an assurance of performance, it is still necessary for you to set milestones for your progress according to the amount of profit your organic traffic is making within a particular time frame – 4, 8, or 12 months. It is vital to always be reminded that SEO is not a short-term game.
- Unfamiliar with the foreign currency
Overseas agencies can become one of the biggest deals as a result of differences in on-going market prices and exchange rates. Generally, it has been discovered that the higher percentage of agencies who have the best professionals with experience and knowledge of SEO are from parts of the world such as South America, Asia, and Europe.
It should be considered as a caution that the continuous need for SEO services has significantly brought about the presence of extremely untrustworthy individuals who most often take advantage of North American businesses that are only anxious to get an excellent deal. However, the truth remains that you only get what you pay for in SEO, just as with every other thing.
What kind of questions should you ask the SEO agencies or companies?
To narrow down your plethora of prospective SEO agencies, here are some important questions you should ask them so that you are sure you are making the best decision for your e-commerce business:
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Which similarly related projects have they successfully undertaken?
Before you put your trust and credibility of your website in the hands of any SEO agency, you need to make sure that they have successfully optimised e-commerce websites for past clients with the same requirements and complexities of your website.
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How will they incorporate the link building?
As an online marketer, you should know that links are one of the vital and essential foundations of SEO procedures. You should not typically wait for the second party websites to acknowledge them: thereafter, they leverage on the link building to boost their SEO process.
It is not always the responsibility of an agency to handle link building, but it will eventually be brought up.
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How will the agency carry out SEO in line with the goals of the company?
It is obvious that all title to title tag would be keyword-rich if only different SEO experts have dominated the world. There would be websites that require strong link building, as well as comprehensive layouts. The entirety of marketing techniques would centre on the concept of perfect SEO. However, that is not the situation today. Just as with every other professional job, it is primarily the role of the agency to gather meaningful and useful information about their environment by researching about it.
What are you waiting for?
It’s high time you got up and started leveraging on the benefits of hiring a good and genuine e-commerce SEO agency. SEO may be your best option to boost your online business and draw more organic traffic when certain SEO elements are incorporated into the DNA of your company.
The only challenging task is the process of choosing the best e-commerce SEO company. However, we hope this blog post has successfully achieved its purpose – which is to guide you on how to pick the best e-commerce development agency UK for you.
Contact us today on 0207 183 2266 for e-commerce development in the UK and our experts we will be sure to provide tailored solutions for your brand.