The Role of Influencers in Fashion Marketing
Nowadays, the role of influencers in fashion marketing is immense – brands use real people (influencers) and social media to create powerful campaigns. Obviously, there is a difference in how fashion brands connect with customers in today’s tech-driven digital age. We are simply more inclined to search for fashion inspiration from real-life people we follow on various social media channels. Influencer marketing is not only a new way for brands to connect to their customers, but it changed how people discover brands, search for products and invest in them. Keep reading to learn more about the role of influencers in fashion marketing.
What is their role exactly?
There are several ways influencers help fashion brands. They help you know your audience better, allow your audience to connect with your brand, help create a need or desire for your brand, and enable you to place proper CTAs. When it comes to incorporating influencers in your fashion brand promotion, you can hire them to promote your products, offer exclusive discounts, organise giveaways and contests, to host live events as well as review products. However, you must employ the strategy correctly for influencer marketing to bring results. That means that you should decide on your goal from the influencer marketing campaign, choose a social media platform where to activate your campaign, decide on your target audience, think about the content and choose the best influencer for your brand and goal.
How influencers help fashion brands
They help you know your audience better
Partnering up with an influencer can help you learn more about your audience. And by learning more about your audience, you can understand their preferences better. You need to observe how customers react to your campaign product-wise. These responses tell you much about your product or brand’s perception. Such insight can help you tailor your next campaign better by effectively upgrading your products to suit your customers’ needs.
They allow your audience to connect with your brand
Every brand wants to connect with its audience, and influencers can help you achieve just that. When influencers talk about your brand online, they enable their followers, your potential customers, to learn more about your brand. Influencers help you communicate your brand message effectively. Also, influencers highlight why your brand is different from others.
They help in creating a need or desire for your brand
Consider this from a customer angle (take yourself as an example). If you constantly see a particular product being promoted online in a way that you find appealing, and you can see yourself wearing that clothing item or using that cosmetic product while imaging how it’s perfect for you, you will eventually start seeing a need or a desire to make that purchase. And in most cases, you’ll go for it, sooner or later. This is precisely what you can achieve by collaborating with an influencer. For example, if you sell skirt and blazer sets, you can hire an influencer to create a video on a trending topic, such as Top Skirt and Blazer Outfits You Must Wear This Spring. Women who see this will unquestionably imagine themselves being chic and trendy this spring, wearing some of the outfit suggestions from the video. Influencer marketing works on a deep level.
They allow you to place proper CTAs
When creating content for brands, influencers can place proper CTAs that are natural and not too intrusive. You can set the action you want your customers to take. Usually, brands want to increase brand awareness or boost sales by working with an influencer.
How you can incorporate influencers to promote your fashion brand
For product promotion
When it comes to plausible ways to incorporate influencers to promote your fashion brand, you can hire influencers for various things. For starters, you can hire an influencer to promote a particular product on different social media channels. Influencers usually know creative ways to do that using distinct features such as reels, shorts, stories, etc. Potential customers find this amusing and appealing.
For exclusive discounts and offers
Another way you can use influencers is to give exclusive discounts and offers. Usually, brands give influencers specific discount codes they can then promote on their social media channels. It’s quite an effective way to increase brand awareness and boost sales.
For giveaways and contests
To keep customers engaged, brands often develop different giveaways and contests. An effective way to do this is again with the help of an influencer. Influencers can host giveaways on the brand’s behalf to help create reach and engagement.
For live events
What promoted live events is the most recent pandemic we survived. And the trend of hosting live events has stayed, even with the end of the pandemic. You can partner up with an influencer to host live events and talk about some things or inform people about some things. The good thing is that people worldwide can participate in these kinds of live vents.
For product reviews
Moreover, brands also hire influencers for product reviews. Reviews are helpful as they help customers decide whether a particular product or item suits them. It increases brand loyalty in the long run. When influencers convince their followers to try a product or an item you offer, they might end up being loyal customers if what you offer is quality., So, it’s essential to be a top-notch brand in every aspect from the very beginning. People see and recognise that.
How to use influencer marketing correctly:
- Decide on your goal from the influencer marketing campaign
- Choose a social media platform where to activate your campaign
- Decide on your target audience
- Think about the content
- Choose the best influencer for your brand and goal
Today’s business world is highly competitive, so you must try to make your brand stand out. Doing your best from the very beginning and making an effort will undoubtedly result in success. What you shouldn’t overlook, however, is the power of digital marketing, especially of social media and influencers.