The Complete Guide To Event Marketing In 2022
If you’re looking to create a successful event marketing campaign, you’ve come to the right place. In this guide, we’ll provide you with all the information you need to get started. From planning and promotion to execution and evaluation, we’ll walk you through every step of the process. So what are you waiting for? Get started today!
The Complete Event Marketing Guide
In this marketing guide, we will talk step by side about how you can make your upcoming marketing event a success. So, let’s look at the steps you need to include in your forthcoming event.
Event Elevator Pitch
An event elevator pitch is a brief synopsis explaining your event to someone who has never heard of it before. It’s a chance to pique someone’s attention and gain their comprehension. Consider how you can best express your event’s vision and benefits in a few phrases or seconds.
Social media provides a great way to test and assess the effectiveness of your message to determine what resonates the most. You have a low-cost opportunity to experiment with this growth hacking strategy on your social media channels, and you have nothing to lose.
It’s important and valuable to refine your event elevator pitch. It would be best to communicate to all your essential stakeholders once it has been defined to ensure everyone is giving the same message.
Make Use Of All Touchpoints
You’ll have multiple touchpoints with your attendees and stakeholders before, during, and after the event. As a result, you can acquire a better knowledge of marketing opportunities as well as the opportunity to boost satisfaction along the way by recognizing these touchpoints inside the event life cycle.
Consider all of the ways a stakeholder could interact with your brand. Consider many scenarios and the processes they take to assist you in better formulating this. Keep track of all online and offline stages from marketing and preregistration through the post-event survey and follow-ups.
Record both the major and minor touchpoints. Every action and decision has the potential to impact the attendee. Using post-it notes to sketch out and revise the route is a wonderful way to start.
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Employ Mapping
You can discover critical parts and crossroads in the process once you’ve laid out the attendee journey. Process mapping will help you clarify how to impact specific outcomes and begin to design a strategy for achieving your goals.
This exercise will also determine where and why potential tools might be helpful. For example, instead of conveying the same message across all platforms with a broad brush approach, you want distinct channels to be used efficiently and in different ways. So, fine-tune the identification and purpose of each channel.
User-Generated Content
User-generated content is causing stirs in online marketing terms in recent times. User-generated content’s benefits are enormous in numbers, and an event marketer should fully use them.
User-generated content is social media feeds generated across multiple social media platforms such as Instagram, Twitter, Facebook, Pinterest, LinkedIn, Youtube, etc. Users of a particular brand create these posts in texts, photos, and videos using the brand’s event hashtag.
User-generated content enhances audience engagement during the events. It helps users to display real-time social media content in a form of a social wall during the events. The combination of user-generated content and a social wall keeps people posting about their event experience, enhancing the event’s social presence.
Involve Community Curators
Event planners are increasingly becoming community curators, particularly in corporate settings. They act as catalysts for a group of people’s conversations, content, and connections.
Their role is to comprehend these dynamics, collect them, analyze them, and then publicize them as part of the event’s marketing. For example, being a community curator might include spotting new influencers at an event and promoting them.
It’s possible that a crowd coordinator, someone who manages crowd-sourced content and makes sense of it for the business, will be one of the future roles.
The same is true for connecting participants before the event to reaping the benefits of advantageous networking while actively participating.
Remarketing
Remarketing allows event marketers to reconnect with clients or attendees in the fickle world of the Internet, where attention spans are short. A marketer hires an online advertising agency with a specific tag on their website. Those who visit that page will see a targeted piece of advertising that appears to follow them throughout the Internet.
The primary step of viewing your website can become a succession of touchpoints on engaging platforms like Google, YouTube, and Facebook, leading to a conversion. Remarketing is your best ally for delivering a consistent and persistent message throughout the web since journeys are growing longer before action.
Wrapping Up!
We have created a step-by-step event marketing guide to boost your forthcoming event’s success. Using the user-generated content along with a social wall is essential, and Taggbox is there to help!
Taggbox is the leading user-generated content platform and social media aggregation tool with brilliant customization, personalization, and moderation features to help you create a social wall in minutes.