The Characteristics of a Well Designed Logo
Logos might seem small and not very important, but they have a huge responsibility. As the ambassador of your brand, your logo design has to be your spokesperson. In today’s world of Google searches and social media platforms, your logo has become the very first thing that your customers interact with. Therefore, it should have the ability to transcend all mediums and directly talk to the client and tell them your brand’s story.
A logo isn’t something that can change easily or be replaced with something else. It’s not something that a business can experiment with and if it doesn’t like it, replace it with another design. So when you create your logo, you have got to do it right the first time around. Because if you don’t, then the chances are you might not get another chance. Or, even if you do, the customers might not accept the newer logo. Hence, the need to create a logo that speaks for you and has the ability to make you proud.
Here’s a list of features or characteristics that a well designed logo should have in order to be evergreen and expressive.
SIMPLICITY
It is very easy to get carried away when you are designing a logo. There are all these ideas in your head and you feel like incorporating them all in that one design. But, that is where most people make a grave mistake. They stuff the logo with colors, fonts, and unique images and end up with something that is neither recognizable nor attractive. It’s a mess.
When coming up with ideas for your logo, consider all the different platforms that it will be placed at. That will include your website, your products, their packaging, your letterhead, your business cards, and a host of other places. The simpler and cleaner your logo is, the more adaptable it will be. It will look attractive and appealing no matter where it is placed. With heavy and complicated logo, this will be harder to achieve.
Example: The Nike swoosh
UNIQUENESS
When coming up with a logo, make sure that your logo belongs to you and you alone. If your logo doesn’t have any differences from what’s out there then it will never be able to help you stand out from the noise of the market.
Avoid designing logos that are too simple or that follow the current trend or that could be easily replicated. If inclusions are trendy now, they won’t be trendy forever. Once the trend has come and gone, your logo will start looking out of date and even obsolete. Just having a name inside of a circular inclusion or any other type of container is an excellent example of creating a logo that matches other logos out in the market.
ENGAGING COLORS
Colors are not only important because of the aesthetic value of the logo, they are also important as they have a definite effect on the human subconscious. The colors used in your logos can either tell the customers what your company is all about or they can tell the exact opposite story. They can either grab a client’s attention or repel customers from your brand.
Before selecting colors for your logo, consider the different places where your logo will be displayed. Select colors that will match with all those places. Try looking at different variations of the logo in different colors and black and white or grayscale. The shades of colors change as they are placed in different surroundings and different materials. A color can have one shade on the website, another on the business card, and a whole other shade on a t-shirt.
UNIQUE FONTS
Another thing that matters as much as the colors of your logo, is the font that you use in your logo. There are many companies that don’t use any font but mostly a company’s logo will have some graphic elements and the name of the company in the logo.
When selecting a font make sure that the font represents the emotions that the brand wants to instill in the customers. Don’t use a funky and groovy font for a website that represents lawyers or a simple and stern-looking font for a DJ or a bar.
Another thing to take care of when selecting a font is that it should not match other businesses’ logo. If you contact the right type of logo designer company, they will be able to create a unique font just for you.
One of the best examples of this is the logo of Coca-Cola. The logo is pretty simple. It doesn’t use a whole lot of colors. The one thing that they have is a font that is unique to them alone and now it is globally recognized as the Coca-Cola font. Even if other companies use this font, people will immediately recognize it as the Coca-Cola font.
UTILIZING WHITE SPACES
Always remember that you have the freedom and the creativity to experiment with your logo. But it can only be done before the launch. Once the logo has been deployed, there’s not much that can be done for it. So take the time and do something unexpected or unorthodox.
A great way of doing that is using the whitespace in and around the logo. This way you can imbue the logo with hidden messages that are not apparent when people look at the logo for the first time. This will pique the customers interest and curiosity and they will be more attracted to the logo.
There are a few masterful logos that are great examples of designers adding the hidden message to logos. They are the FedEx logo, the Baskin Robins logo, and the logo for Formula One.
WIT AND CLEVERNESS
One way to make sure that your logo is remembered forever is to add a witty and clever element to it. This way the logo can display the intentions of the company or bring out the proper emotional response from viewers.
Some excellent example of logos carrying hidden meanings are the Toyota logo, Tour de France logo, Dr. Dre beats, and the Amazon logo among others. They have achieved a status that few logos enjoy.
Keep these things in mind when designing your next logo or having your next logo designed by a great logo design company and you will be able to enjoy your logo for a long time and make it easy for people to remember your brand.
AUTHOR BIO:
Nobody knows graphic designing like Sarah Jay. Her knowledge and experience in the industry is unmatched. She started her work as a freelancer and made her way to the top with hers hard work and dedication. There’s nothing that she loves more than design a logo. Also, she indulge with logonado company where she contributing herself for designing.