Tag: Digital Advertising

Achieving Brand Safety to Brand Suitability

Achieving Brand Safety to Brand Suitability

When it comes to displaying ads on a platform, the biggest concern of most advertisers is that their ads may not get displayed next to harmful or unsuitable content. And they also want to make sure their ads on the site offer a delightful experience 

How Do Digital Marketing Companies Make Money?

How Do Digital Marketing Companies Make Money?

Digital marketing companies profit from a variety of revenue streams, including digital advertising, subscriptions, affiliate marketing, and ecommerce sales. An increasing number of publishers are making money by sponsoring live events, whether online or in person. The most significant distinction between how conventional and digital