Social Media Marketing – A Beginner Guide
The universal truth “There is nothing permanent except change”. These changes are affecting the business too. Business and brands are accepting those changes and switching to media that provide them with large audience reach.
Social media are growing as our generation is more focussed on online mediums that makes their life more comfortable. Businesses are more focused on social media to make their presence online and trying to engage the audience.
What is social media marketing?
Social media marketing is the process of promoting your business or product and services through social media platforms which drives traffic to your website.
With evolving technology, learning social media marketing will provide you the extra skill set that you need. Crazyonweb, Digital marketing course Indore is the leading digital marketing institute that provides you with the best training solutions.
Here in this post we will discuss Social media marketing techniques and strategies.
Social media nowadays is more than just posting on Facebook and Instagram, if you want to build your brand you have to engage your audience and provide them with good quality shareable and attractive content, it takes time.
Social media marketing is all about your audience and how they spend time on different social media platforms, targeting those audiences and interacting with them will be more beneficial.
Lets get more details about this famous platform based on the audience.
Facebook-
Facebook is the largest social media platform since 2004 around the world. During this time facebook has given invaluable tools for business promotion and branding.
Users- More than 2 billion active users.
Best for: Brand awareness and advertising.
Brand impact- B2C
Audience- Mix of Kids, young and elder generation.
Instagram-
Instagram was launched in 2010 that changed user’s perspective of sharing the content that is images which is attractive and engaging. Instagram with reels features, stories, and videos sharing is the unbeatable platform with more advanced e-commerce tools.
Users- More than 1.5 billion active users.
Best for- Image and video sharing, user generated content, advertising.
Audience- Primarily the young generation.
Industry impact- B2C
Instagram is now used for discovering new products and purchasing them making it a useful social media marketing tool.
Twitter-
Instagram has visuals as power, Twitter has words power. Twitter generally focuses on community building, people share their views on different topics. Twitter has extended with Twitter spaces, Twitter communities, Twitter moments to share interesting content.
User- More than 229 million active users.
Best for- Customer service, public relation, community building, Debates on social and political issues.
Audience- young generation.
Industry impact- B2B and B2C.
Linkedin-
Linked is clearly a platform which is used by professional persons who are in corporations and want to grow their network for further job opportunities. It is Facebook’s cousin whose audience is based on professionalism.
User- More than 830 million active users.
Best for- B2B relationship, Business development, social selling.
Audience- Young generation.
Industry impact- B2B.
Youtube-
Apart from these platforms there are other social media platforms like youtube which is the 2nd highest visited website which is used for video streaming. Youtube has more than 2 billion active users which uses videos to share content and long form entertainment. This is used for brand awareness, video content sharing, community building.
Snapchat-
Snapchat is an image and picture sharing platform that is used by the younger generation which has an active user base of 332 million. Snapchat is generally used for brand awareness and advertising. Snapchat industry impact consists of B2C marketing.
Pinterest- Pinterest is a visual story and image sharing platform where users get new ideas and inspiration for everything. Active users of Pinterest are more than 444 million that are used for visual advertising and inspiration. Pinterest is also used for discovering new brands and products.
Benefits of social media marketing-
Why is social media marketing so important?
Depending on your business, product and services we have to choose the platform which best describes our audience. Here are some of the important benefits of social media marketing:
Maximizing Brand awareness-
In today’s digital marketing world If your business is not present on social media platforms then you are missing out on thousands of users and audience.
Social media helps us to boost our brand and awareness by driving more traffic and engagement to our website. This engagement includes comments, likes, shares, repost, and save.
Brand awareness is generally making users aware of what we provide services and products. Making users remember your brand will provide you more traffic through different channels.
Generating leads and conversation-
Social media platforms give you the benefit of sharing your product and services which can be utilized for lead generation, conversation and sales. In this case we choose the target audience for showing and promoting our brand who are directly following us or interested in our brand.
This lead generation and conversation can be in any form of having a contest, announcing discount offers, live videos, and campaigns.
Building relationships with customers-
Building a brand needs trust from user’s and this is done by interacting with them over social media. Helping them know about your product, interacting with users on post, answering their questions and comments, that will help building lasting relations with your business.
Competitor research-
Building a brand always needs competitive research so that you can check on tactics they are using, product promotions, implementing campaigns, and interaction with them.
Social media always helps us analyze our strategies which are best working for us and which are not, so that we can change them according to our competitor.
Conclusion-
So there are billions of users all over the world using social media, so all the businesses are trying to make their presence online on these channels to promote their product and services.
Social media is used by everyone nowadays. Depending upon your business and platform you must choose different tactics to engage customer, increase reach.
Hope this post helped you with basic of social media platform, for more details you can also visit us at Crazyonweb, Indore.