Powerful Twitter Marketing Tips (That Actually Work)
Do you want to know the best ways to market your business on Twitter?
Have you tried marketing on Twitter before? You might have seen other marketers using Twitter to promote their businesses, products, and services, but what if you could use Twitter in a way that really made sense for you?
That’s where our smart Twitter marketing tips come in! It will show you exactly how to make most from Twitter without spending any extra time or effort.
Let’s get started:
Complete your Twitter profile
Your Twitter handle should be easy to remember, and it shouldn’t be too long. You should also try to keep your handle consistent across all social media platforms. Try to avoid using a nickname or anything that isn’t related to your brand or company.
Most company uses consistent Twitter handles across all of its social networks. Their Twitter names aren’t long, but they aren’t short either. They include relevant information such as their website URL and phone number.
Put a professional profile picture
Potential customers may be more likely to interact with your Twitter account than a physical store. You should ensure that your profile picture is memorable and recognizable. A logo will help establish brand recognition. Interacting with your Twitter account increases familiarity with your logo and helps people recognize it when they see other places. Large brands use logos as profile pictures because it makes them easier to remember.
The cleaner and simpler the logo the better. Stick with the version that can be seen even if compressed. People will be viewing your profile on different-sized devices. Use professional headshots as your profiles instead. Keep in mind that your header at the top of your Profile Page can also be used to advertise your brand. This is the place where you unleash your creativity and show off your brand message and personality. Like Target.
Snuggle uses cute mascots to draw attention to their products. Their mascot, the Snuggle Bear, is a cuddly creature who makes them seem friendly. People should be drawn to this brand because of the adorable bear. This company doesn’t need to do anything else to get more followers. They already have a great mascot.
Optimize your bio to showcase your brand’s personality
If you are looking to build a strong online presence, then you should be sure to include a comprehensive profile with information about yourself, including your skills, education, experience, hobbies, interests, and more. This will help people find out who you are and connect with you more easily.
Tweet during peak hours
Twitter has been criticized for being too slow and unreliable at times, but if you tweet during peak hours, you may be able to get more responses. According to a study conducted by the University of California, Berkeley, tweets posted between 6 p.m. and 8 p.m. tend to receive more retweets than those posted earlier or later.
The reason behind this is unclear. However, there seems to be less competition around these hours, which means your tweets may go viral faster. Circleboom can help you find the right time for publishing.
Use hashtags (and use the right ones)
Hashtags are an important part of Twitter. Using them correctly can increase exposure to your content. When you start tweeting, choose one or two keywords that best describe your brand or product. Then add followed by the keyword to each tweet. Make sure you include the hashtag in every tweet. It’s not necessary to mention the specific hashtag in every tweet. Just repeat the word “” once or twice per tweet.
When somebody searches for a specific hashtag, only tweets containing the hashtag appear in search results. So if you want your tweets to reach as many users as possible, make sure that you’re using the correct ones!
Do follow back
When someone follows you on Twitter, you’ll automatically be notified. If you don’t follow back within 24 hours, your follower will unfollow you. Don’t worry though; you can still interact with him/her without following back.
Don’t spam
Spamming refers to sending multiple messages to people who haven’t asked you to send any. Spammers often try to sneak past Twitter’s automated system by changing their IP address frequently. Try to avoid spamming by only interacting with people who’ve requested your interaction.
Make sure to never post links directly from social media sites like Facebook or Instagram. Instead, create a link that redirects to your website. That way it will be much harder for spammers to steal your traffic.
Run some advanced searches
Advanced searches allow you to find relevant conversations quickly. You can also see when certain people were active recently, so you know what they might say next. Advanced searches aren’t available for everyone yet, but they’re coming soon.
Add images to tweets to increase retweets
Adding images to tweets increases the chance of getting retweeted. For example, if you tweet something like “Check out my new photo album!” along with the image attached, other users will have a higher likelihood of reposting it.
You can attach images to any tweet by clicking the share button and selecting “Photo” from the drop-down menu. From there, you can upload an existing picture or take a new one.
Try different types of Tweets
Tweets come in different categories like photos, videos, GIFs, polls, and links. There are actually over 100 different kinds of tweets. Different types of tweets perform better depending on what kind of audience you have.
For example, links tend to work well for news organizations. On the other hand, polls can help you get quick responses from your followers.
Keep your account clean
Twitter has a reputation problem because of all the spam accounts that exist. But even if you do nothing else, just keeping your account clean will help improve its reputation.
If you receive too many friend requests, block them. And if you receive too many direct messages, delete them. These actions will make it easier for others to join Twitter. They won’t realize they’re doing anything wrong.
Create a Twitter list
A Twitter list allows you to group together people based on who they are and what they talk about. This makes it easy to follow more than one person at once. To add a new member to your list, click on the Add Members tab. Then scroll down to the bottom of the page and select the checkbox beside the name of the user you want to include.
In summary, you can grow your Twitter profile if following above-mentioned tips and consistency.