Motion Graphics – A Complete Guide How To Create One

With the rise of video, there are more opportunities to play within the medium than ever before. One of our favorite methods? Graphics in motion. What are Motion Graphics? These are animations with text as a major component. Basically, it is an animated graphic design.

These one-of-a-kind animated videos are an excellent storytelling tool. Using Motion Graphics, a designer can create full videos, commercials, short films, and a whole lot more. As a result, we’re seeing them in everything from commercials to social media, creating a strong online presence.

This surge in motion graphics has led to an increased usage of explainer videos, and with that, you can easily find an explainer video company in the industry, and get your work done.

We know this first hand because we – Video Explainers, an explainer video company has been producing motion graphics for nearly a decade, helping brands to create a strong online presence. We can assist you if you’re ready to create your first motion graphic. Here you’ll find our step-by-step guide to motion graphic production, as well as our best time and energy-saving tips.

Step-1: Script

The creation of a motion graphic does not begin with a storyboard. It all starts with a story, which is then turned into a script. Even though motion graphics are usually short, ranging from 30 seconds to 3 minutes, a script is still required to detail either dialogue or story direction. Content and storyline are the backbone of any motion graphic. It’s best for scripting and scene direction to be a collaborative process. The team working on the content will involve as much of their own production team as possible during this phase. That means getting designers, content writers, researchers, animators, and project managers all in one room to brainstorm and plan. This approach ensures that the storyline touches upon key messages, is engaging, and plays well with the design and animation styles to come.

Also, keep an eye on the word count as you work on your script. It may be tempting to cram as much information as possible into your script, but simplicity and clarity are essential.

Step-2: Storyboard

Once you’ve completed your script, you can begin visualizing it during the storyboard phase. This is the stage at which the script and visuals are combined and the final product begins to take shape.

Begin your storyboarding sessions by having a brainstorming session with members of your design and production teams. For us, that means the scriptwriter, producer, and storyboard sketch artist, also known as a designer, all working together.

Step-3: Design

Style and color communicate just as much as the story itself in any visual project you create. Even when working within your own brand guidelines, simple design choices can have a significant impact on the user experience.

You can start translating your storyboards into actual designs once you have an idea of the storyboard with sketches. Everything at this stage will be used in the final animation stages, so pay close attention to the details and ensure that the artwork for your motion graphic meets your criteria before giving the thumbs-up to start animation. It also helps if the person who created the storyboards is also in charge of the design. So always

Step-4: Animation

There is a general process involved in creating a motion graphic, be it done by any explainer video company. Although if your explainer video company isn’t following it, then there might be a problem and its needs to be fixed. The process is as follows;

Style: This is more than just fading in and out of scenes; how you transition from one point to the next influences how cohesive the story is. Moving from point A to point B keeps the story moving, whereas wiping away a scene communicates finality. Keep in mind that you don’t want to confuse or jar your audience.

Pacing: The pace of your motion graphic can make or break it. People won’t “get” what you’re trying to tell them if you’re too hurried. If you’re too slow, you’ll lose people’s attention. The pace keeps the audience’s attention. To add excitement, consider strategic variations.

Music: Music, like all the other elements, adds another layer to your narrative. It can set the mood, fill in the blanks, and influence the tone of the story.

Sound Effects: Depending on who you’re working with, this can be hit or miss. Some animators believe that the other elements should speak for themselves. Others believe they are a necessity. The key is to use only what adds value to your project and does not detract from the story you’re attempting to tell.

All In All…

Continue to learn and practice. And if you own a business and need an explainer video to market your business, then hiring an explainer video company would be a feasible option. Our advice, Video Explainers, the best explainer video company there is.

Have a look for yourself at our portfolio at videoexplainers. We are convinced that you won’t have second thoughts about hiring another explainer video company.