List of Best Amazon PPC Optimization Software

Amazon PPC is a great tool to get the right products in front of the right customers, but it’s a time-consuming process. When you have hundreds of products, thousands of keywords and multiple campaigns to manage, it’s little wonder that even pros can struggle to keep up with their Amazon PPC campaigns.

The good news is that there are lots of automation software available that can take over most of your manual management tasks, leaving you free to focus on strategy.

In this article, we’ll review the best Amazon PPC optimization software for 2022 that will save you time and money.

Let’s have a look!

1. Jungle Scout

Jungle Scout is a great choice for any Amazon seller, but it’s particularly well-suited to those who are just getting started. It’s incredibly easy to use, and you can use the free version to get an idea of your potential profits without risking any money. The paid version offers additional features that can help improve your sales and increase your profits, such as real-time profit tracking and automated email campaigns. These features aren’t cheap, but having access to them could be well worth it if you’re ready to ramp up your Amazon business.

2. Helium10

Helium10 is a full suite of tools designed to manage your Amazon business easier than ever before. In terms of ad optimization, Helium10 helps you build, manage and optimize your campaigns based on real-time data and insights. This tool is focused specifically on helping you get the most out of your PPC marketing efforts by using historical data to inform future decisions.

3. Scale Insights

Scale Insights is one of the best Amazon PPC optimization software suites designed for both, i.e., freshers or advanced Amazon sellers, who are looking to make smarter decisions about their advertising and optimize their PPC campaigns with granular control features. This tool allows users to optimize their ads with minimal effort, allowing them to focus on other things, such as launching new products or trying out different marketing strategies to expand their customer base.

4. Sellics

Sellics is an Amazon PPC optimization and analytics tool that offers some really cool features. While geared toward optimizing Amazon Sponsored Product Ads (SPAs), it also offers great tools for the other types of Amazon advertising campaigns.

Sellics has a feature called Profit Dashboard that shows how much profit you’re making on your ads. This is helpful for assessing the ROI of your ad campaigns and helps you better understand if your ad budget is being used efficiently.

In addition to SPA performance, you can use Sellics’ PPC Manager to track the performance of your headline search ads, product display ads and sponsored brands ads. The PPC manager allows you to manage all relevant KPI metrics from one easy-to-use dashboard, saving you the time and hassle of going back and forth between different screens in Seller Central. One final cool feature of Sellics is its Keyword Manager, which allows you to find low-competition keywords with high commercial intent (i.e., keywords people are using when they are looking to buy something).

5. AMZ Tracker

AMZ Tracker’s automated bidding algorithm analyzes your history and suggests bids that will allow you to achieve your goals while staying within your budget. It also includes search term reporting, keyword ranking optimization, and competitor analysis tools.

6. AdBadger

AdBadger is a fully automated tool that is designed to save you time and money by automatically adjusting bids, keywords, and budgets based on real-time data analysis. You can set up campaigns easily with this software, which has been carefully designed with usability in mind—even if you’re not an expert in PPC Amazon advertising.

7. Perpetua

Perpetua is an advanced Amazon PPC optimization software that helps you to forecast sales and profits, set up and optimize Sponsored Products for Amazon FBA sellers, and automate Amazon business management. It also lets you easily change bids, pause keywords and remove keywords that aren’t performing well.

8. Seller Labs

A comprehensive suite of solutions for sellers who want to increase their sales and grow their business with Amazon advertising campaigns. They offer everything from keyword research tools to campaign management services that will help you reduce the amount of time spent managing your campaigns while giving you better control over how much money you are spending each month.

Final Words:

Well, this is all about the best Amazon PPC optimization software of 2022. I hope you found it useful. To know more about PPC optimization tools or software, stay tuned!

Author Bio:

Anjali is an Engineer by qualification and blogger by profession. She has 6 years of experience in content writing and loves to research and write about the latest things happening in technology, marketing, e-commerce and research. She loves to read about the culture, food, politics and what’s new in the world in spare time.