IMPACT OF TECHNOLOGY IN SERVICE INDUSTRY
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Technology has the potential to grow an organization. Without technology, running a business organization is difficult. Technological innovations and growth can make the way for new opportunities for your organization.
Service industry has got a boon in the form of technology. Service industry gets a boost because of technological advancement. Technology has opened the door of the global market for the service industry. Today, we will discuss the impact of technology in the service industry.
1. GLOBAL EXPOSURE
Technological advancement has made it possible for service organizations to experience global exposure. With the help of technological communication platforms, today the service industries can expand their organization in different countries. They can easily cater to the major portion of the global market. All this can be possible through technology only. Without technology, mergers and acquisitions, growth and expansion processes of business were very time consuming and very difficult. Ut technological innovations have made it possible for businesses to deal globally from their home country.
2. LONG DISTANCE COMMUNICATION
Like the physical product industry, the service industry also relies on effective and smooth communication. Technology like artificial intelligence, augmented reality, virtual reality, chatbots, sensors, and many more have made it very convenient for humans to interact with anyone from anywhere, at any time. Long distance communication has become so convenient and easy for us that today, people are opening small startups from their homes. Barrier less, long distance communication is very easy in today’s era of internet of things. Humans of this era are very lucky to have technology.
3. GROWTH OF OUTSOURCING BUSINESS
Outsourcing is the business process in which a business organization outsources their one or more than organizational functions to a third party outsourcing service provider. With the arrival of easy access to technology, the outsourcing service industry is enjoying tremendous growth and development. Outsourcing organizations are very lucky to have technology in their life. They can easily cater their services worldwide. They are doing very well because of technology. In fact, many outsourcing organizations have technological service as host service.
4. MARKETING GOT A GODFATHER
Marketing function has got godfather in the form of technology. As technology has given origin to well established digital marketing functions. Marketing is the most essential function of every organization. For executing an appropriate digital marketing campaign for perfect brand positioning, technology is the most wanted determinant. As a godfather, technology has provided every required service, element, feature, process, and platforms. Media is the best live example of the gift of technology. Today we can create a beautiful image just by a few clicks. We can view and like a music video just by one click. We can design a website just by adding a template.
5. E-COMMERCE GET A BOOST
With the help of technology, E-commerce gets a big boost. Today, we can start a small E-commerce business from our home just by subscribing to a good service provider. We just need to fill our product details and promote our site. If our product has demand, it will start getting sold. Service industry is utilizing technology in full exposure. Today, just by selecting a service, we can launch our website. We can get domains easily. We can secure our payment gateways from home. All these things are possible because of technological advancements. E-commerce businesses get a new road of development with the help of technology.
FINAL WORDS
Service industry is a very essential industry in the market. Today, we are using various kinds of services in our day to day life. This global access of services is possible only because of technology. Technology has influenced this essential industry at a high pace.