How to Choose the Best Marketing Software?

How to Choose the Best Marketing Software?

A marketing automation software solution helps your business in many ways. From personalized email campaigns to lead scoring, the best marketing automation software offers a range of features that nurture better marketing activities for your business. Not only this, but the software also helps in increasing sales, marketing alignment, and sales conversions. Although, with hundreds of marketing automation solutions in the industry, it can be formidable for a person to choose the best solution like ConvergeHub for their business.

Some marketing automation solutions are easy to use, while some comprise a rich set of features. Some are available in great deals, whereas some are more stable than others. How can one find just the right platform for their requirements in such a crowded and competitive market? The blog makes your choice easier by listing some things to consider before investing.

Things to consider for choosing the right marketing automation software for your business- 

Following are the factors you should keep in mind to deciding on the marketing automation platform for your company-

Identify your business needs & goals

Whatever the decision you make should be according to the needs and goals of your business. Therefore, you should identify your marketing automation needs before researching your business’s right marketing automation software. To determine your requirements, address these areas-

Marketing channels: Define the channels to promote and market your company and its products. You will want a platform that supports your marketing and sales channels. At ConvergeHub marketing automation software solution, you are allowed to run your marketing campaigns on your choice’s channels within the software system. In addition, you also get the support of the software to adjust the number of subscribers displayed on the list. Hence, it results in more effectiveness in your sales and marketing channels.

Analytics/ Metrics: Check whether the selected software can report and measure the marketing KPIs you define to track your business. Does it provide a robust reporting and analytics tool? The answer at ConvergeHub will be yes! The platform’s ROI reporting feature helps you identify the most profitable channels so that you can modify your efforts and enhance your marketing ROI precisely.

Integrations: Ensure that the marketing automation or CRM platform you choose is well compatible with your current application and systems.

Map out your marketing funnel

You should configure your marketing automation requirements to draw a clear picture of your marketing funnel. The best marketing automation software solution like ConvergeHub can bring in more productivity and efficiency for your business when it helps all the channels that work for lead generation.

Therefore, firstly you need to define those channels that come from SEO-optimized blog posts or paid search ads. After that, nurture the mid-funnel channels like marketing emails and LinkedIn articles. Finally, look out where a customer purchases the products. Do they buy on your website or after communicating and checking the demos with your sales staff?

Build a shortlist

With a specific funnel in your hand, you can list reliable marketing automation software along with varied criteria. Do not confuse yourself by making a list of too much software. Settle on the five best options that match your preferences and budget.

Examine each software in your list

Examine each option from the list of software you have made to come closer to your decision. Now, start looking for the software providers to see their offers regarding their support and features. Draw out certain criteria and examine the providers who provide the features that tailor your marketing automation needs.

Ask yourself if the software platform integrates with your previous CRM systems. If it integrates well with the CRM, your content marketing will coincide with your marketing efforts.

The marketing automation software like ConvergeHub eases your work efforts in complex tasks like managing the data, collaborating across multiple channels, etc. Therefore, you should choose software with a neat, intuitive, and scannable interface.

Run a test

Before choosing the marketing automation software, testing how it works is the right to know whether the platform is worth your investment. This real-world test will help you learn how well the platform meshes your business activities and marketing process. Does it effectively support your staff?

With testing, you can determine the limitations of the software solution and the unexpected issues that can occur in the way.

Consider the future growth.

Identifying your current business requirements and considering future growth is essential to choosing the right marketing automation software. Once your company grows, you will need more leads to support your database. Hence, you should wisely choose the platform that can scale your business.