GUIDE FOR OPTIMUM UTILIZATION OF TECHNOLOGY IN MARKETING

Technology is the medium of living life for human beings now. Because from morning to night, they rely on technology. Technology is one of the most amazing, unique and addictive things in a human life. Once we start using any technology, we become addicted to it. Because the function that a technology perfumes, is performed in the most optimum way. So, today through this article I wanted to share a guide for optimum utilization of technology in marketing so that the marketers can enjoy a high degree of goal accomplishment.

5 WAYS FOR OPTIMUM UTILIZATION OF TECHNOLOGY IN MARKETING

Marketing is very necessary for a product. Without it, we are not able to complete a life cycle of a product in the market. Technology helps in performing this function in the most effective way. Here are 5 ways for optimum utilization of technology in marketing.

1. SET UP A ROAD MAP

First of all you should set up a road map for your marketing function. Through a road map you can get a desired and necessary direction in which you have to walk for goal achievement. By following this road map you can reach your destination in minimum time. Now you were wondering how technology can help you in this? 

Technology can help you in framing the road map through proper analysis of your market and companies goals. It will help you in framing strategies and the direction of our brand. By studying the functions of your band, it will help in setting up CPM i.e. Critical Path method of your campaigns and marketing process. 

2. FOLLOW THE PROACTIVE NATURE 

Technology is advanced by nature. By advanced, I meant that technology has a solution of predetermined unavoidable obstacles  ready. Technological tools are always ready with Plan B that can help us in controlling the disasters that we have created due to experiments and negligence. It means technology is pro active by nature. It knows the repercussions of damages, so it comes with the solutions on which we can work with available resources. 

3. SET UP BUDGET CAREFULLY

If you want to utilize technology in an optimum way, you should set up a budget carefully. As we all know that acquiring a technology and adapting to it, needs time and money. And money is the most sensitive decision in every process. So, if we want to have worth every penny, we must utilize it in the most efficient way and try to enjoy every single bit of it for goal achievement. 

4. TRY SWOT PROCESS 

One of the most important methods for utilizing technology in an optimum way is trying the SWOT process. As through the SWOT process you can have a grasp at the situation of your marketing performance. You should analyze Strength of your brand and organization, weaknesses of your execution and processes, opportunities that you can enjoy for a better future of your organization, and threats to your organizations from competitors and their technological strategies. 

Through SWOT analysis, you can get to know exactly what technology can be helpful and which type of tools can be profitable for your campaigns and brands, which technology can be reliable for your organization and if your organization has capacity to utilize that technology or not. 

5. TRAINING IS NECESSITY

Digital revolution has taught a very important thing called training before execution. As we all know, technology can be new for anyone. It is not necessary that everyone can know the latest tools or techniques. They have to know what it is. How to use it? What can we achieve through it? So, always provide training to the subordinates or co workers who will operate on that tool or application. 

You can also provide them resources and sources from where they can have training and demos for the tools. For example  there is a platform named Social Marketing90. On this platform you can get reviews and processes of the latest AI based tools like AI SEO, LenosTube, Tube Buddy, Nichess, Write Creame, and many more. 

CONCLUSION

Technology is the need of the current life scenario. Absence of it can disturb the whole workflow of our system and organization. Optimum utilization of technology can help in achieving the worth and advantage of this amazing boon.