Group MMS vs. Broadcast: What’s the Difference?

Group MMS vs. Broadcast: What’s the Difference?

Users frequently mix up bulk text messages and group messaging. Although they both have a similar tone and appearance, there is a slight difference between the MMS vs. Broadcast. Let’s examine the specifics! 

How Do Group Messages Work? 

There are three or more receivers in a group message. The most intriguing aspect about group messaging is that you may send them without purchasing any special software. The majority of mobile devices include this feature. The number of receivers is nonetheless restricted. 

The maximum recipient count is greatly influenced by your mobile device and provider. Some older phones only let you select up to 10 recipients, whereas other models could let you select up to 30.

Group messages must be enabled in the settings in order to be sent typically as an MMS. However, the procedure is fairly easy. Create a group of recipients by going to your contacts. You can create multiple groups and give them appropriate names. 

Although sending a text message in a group is simple, there may be a problem with the number of recipients. Additionally, not all phones may support group messages because they are sent as MMS Messaging.

Group messages do not count as a single message, so if there are ten recipients, ten messages will be charged. The phone might also open ten different threads, which could make it challenging to keep track of all the conversations.

Mass text messages: What Are They? 

As the name implies, mass text messages are used to text a lot of people at once. To send messages, you will require specialised software or a mass texting service. 

When it comes to mass texting, there is typically no upper limit on the number of messages that can be sent at once, but some software might not be able to send more than a few thousand at once. Which will be useful for texting on business or for appointment reminders. It is still much more than group messages, though.

What Option Should I Make? 

If you have a small list of recipients and the time to message each one individually, group messages can be helpful. On the other hand, mass messages come in handy when you need to send the same message to a large group of recipients. 

Although group messages may seem to be inexpensive, if you have a large list of recipients, the cost per message may be very high. Additionally, since there is no “automated” system, responding to each message is difficult as well.

Why Group Messaging Is Ineffective 

As was already noted, group messaging is only practical if you just need to communicate with a small number of individuals at once. It’s simply impossible to successfully manage a mass texting campaign for your business from a personal phone or handheld device, aside from the technical restrictions of some carriers, phones, and operating systems that may max out your group messaging list at 10, 30, or some other arbitrary number. 

Group messaging is really intended for smaller groups, not the large-scale dissemination of information you’ll need to launch that campaign. Forget the complication of attempting to handle dozens of chats at once on top of whatever texting you may already be doing.

Is Texting for Business Legal? 

Yes! You are free to text clients as a business using group messaging or a mass texting application as long as they have provided their permission or requested to receive messages from you. This implies that before you can start sending them Bulk SMS, they must have agreed to receive them.

It also means that if someone asks to be taken off the list, you must comply. We make managing all of this straightforward with our mass texting platform, therefore we’d never advise anyone to try to use group messaging independently.

How Much Can You Text? 

You can only send SMS to a small number of people at once while using group texting. However, there is a privacy issue because each receiver will be able to access other answers on the thread. You may send SMS to as many people as you wish while keeping them all separate by using bulk texting. The message thread will change into a private one-on-one chat after a contact responds. You may quickly and easily connect with all of your consumers as long as you follow the platform’s terms of service, local and federal laws, and other applicable regulations.

How do I text my current clients? 

While it’s true that you need permission before you can text clients. There are a number of methods to get them to sign up for SMS, including by giving them additional communication settings. Additionally, we have other methods for converting your current consumers to text-based communication built right into our platform. Which streamlines the process for both you and your clients. 

Is Bulk Texting a Cheap Option? 

True, you wouldn’t want to attempt to manage a group messaging campaign from your personal phone or entrust the outcome of your mass texting campaign to a third party.

Which Business Models Can Profit From Mass Texting? 

If you believe that certain firms may benefit from mass texting, you need to reconsider. Mass texting may be used by companies and organisations of all sizes to save time and money and improve connections with their clients. You can accomplish more with mass texting, regardless of your profession. Whether you work for an accounting firm, a car dealership. A religious organisation, a medical or dental practise, an online retailer. The hospitality industry, non-profits, politics, real estate, retail, education, or anything else.