France: Capital Of Fashion World

Everyone in today’s world wants to look different from other people. They want to look stylish, fashionable by wearing the best cloth available in the market. For centuries the human race has been crazy behind the thought of what to wear. Cotton, silk, Sokutai – which is a dress worn by the emperor only, like What is ephod – cloth worn by high priest during religious functions.

Chanel, Dior, Kenzo, The Kooples, Jerome Dreyfuss, Lemaire, Isabel Marant, Maison Michel, Marie Marot, Zadig & Voltaire, Balenciaga, Paul & Joe, Rouje, Se’zane, Sonia Rykiel, Sandro, Chloe’, Saint Laurent, Lanvin, Maje, Jour/Ne’, Faith Connexion, Eres, Hermes, Cartier, and Louis Vuitton the list go on for every. Making a statement by making stylish and exceptional clothes is the something which we synonym with French fashion industry, they have been doing this since 17th century. They have made the finest quality of the fabric and material for generations. French designers have inspired people from other parts of the world.

Rise Of The Fashion Industry

French fashion industry suffered a lot during the 2nd World War.  Hitler’s army had forced to close a lot of stores. The USA had taken advantage of this situation their designers tried to settle their base here. There was a lot of shortage in the textile industry. Later on, French visionary Christian Dior came up with a new style and look which took the market by storm and slowly and gradually started making their place in the market. He introduced an A-line skirt which was of knee height. The amount of cloth required in this was more, already there was a shortage of material due to textile industries were not doing that much production. Dior said his country had seen enough of war now there should be some fireworks. This had infused a lot of optimism in the market.

Yong lad named Yves Saint Laurent changed the face of the French industry. He was responsible for converting a lot of men’s designs into female wardrobes such as dinner jackets. Ready-to-wear dresses were introduced to the market by him. Due to this fashionable clothes were more accessible to the common person and their popularity grew with time.

Some factors which set them apart

• Quality

There has been no compromise on the quality parameter by the French brand that has been their core since day one. They dry to create exceptional designs very every minute details are being taken care of. Every product is being given a personal touch and made with utmost care.

• Exclusivity

There are so many french brands one thing which separates them is singularity or uncommonness. They are still not just going to mass production but looking to give exclusive items to the end-user. When the products have made in small numbers they are already in shortage in the market so the genuine customer has to come and take the product in time. Because this brand only is creating a scarcity of their own product and that is their formula for success. Here they satisfy the customer’s imagination by providing them a garment that is designed out of the box and after wearing them it should take them to la-la land.

Conclusion:

If you love fashion then visit the Paris Fashion Week which happens every year here you will able to brush your fashion skills and taste. When you give quality, uncommonness, and creativity then brands like Dior, Louis Vuitton, and Hermes are born. A lot of cities like Milan, New York, Barcelona, Berlin, Singapore, and London are trying to compete with this city but there is a long way to go for them to reach the pinnacle of success. Fashion is in the blood of Paris and still they grounded this want separated them from others.