Digital Marketing Trends That Should Be on Your Radar

In an ever-evolving digital marketing world, it can be challenging for businesses to keep pace with new trends, tools, and strategies. Therefore, businesses must ensure that digital marketing strategies comply with the algorithms of different social and digital platforms.

Filtering out what fits right for your digital marketing campaign is daunting. But not anymore. Make it hassle-free as, in this blog, we’ll uncover the best digital marketing trends for you to lookout for in 2024!

7 Digital Marketing Trends to Keep an Eye On

1.      Live Streaming and Video Advertisement

Creating visual content like short video content and live streaming is one of the emerging trends that businesses should integrate into their digital marketing agencies strategy. Short videos, for instance, have become a popular form of advertisement – thanks to platforms like TikTok, YouTube, and Facebook.

Reels can also be quite effective for viral marketing because this content is searchable. The option of sharing can help a business to reach a wider audience, enabling a business to create brand awareness and drive more sales.

If a business wants to integrate an extended visual advertisement into its marketing campaign, live streaming is the way to go. What’s even more exciting about live streaming videos is that they are key to driving engagements. Too often, watching the live streams, audience engage, share opinions, and ask questions.

The audience watching the stream can share their opinions, engage with the host, and ask various quotes in a fun and casual way.

Here are some figures to help you know why we recommend you integrate this advertisement into your marketing campaign:

• Approximately 4 billion people around the globe consume visual content in the form of videos. Hence, reaching broader outreach and increasing social media following using videos can be a viable option for businesses.

• 85% of marketers consider video content to be an effective tool for driving engagement and lead generation.

2.    AI-Enabled Marketing

We are already aware of the popularity of AI with Content Management Services, whether it be instantaneous execution of tasks or gaining different ideas from these tools. The usage of AI in digital marketing is another surging trend. This is how you can use AI to streamline your digital marketing operations.

• Content Management: Chat GTP and Bard AI are among the most effective AI tools for rapid content generation. Businesses that have websites can use these tools for creating web blogs, articles, and web copies.

• Chatbots: Customers often ask various queries, and there is also no specified time to come up with a question. Catering to customer queries 24/7 is a challenge for a business. For this, there are chatbots. These AI-enabled chatbots can help businesses to answer customer queries and learn about business offerings.

3.    Micro-Influencer Marketing

Influencer marketing is effective. Nonetheless, small businesses are hesitant to collaborate with mainstream influencers; this is mainly because of the cost factors involved. Besides, popular influencers that have enormous following can be subject to controversies. And if these influencers are collaborated with, then this could lead to negative PR of a business.

Although influencer marketing can be expensive for small or medium-sized enterprises. To solve this, businesses can avail themselves of the services of micro-influencers.

Micro-influencers are those influencers that have less than 100k followers; however, they have a substantial impact on their audience. The benefits of availing the services of such influencers are that they don’t charge heavy service prices and, hence, are affordable for small businesses. As they are impactful, collaboration with them would enhance the reliability of the business.

4.    Social Platform

Social media platforms like Facebook, TikTok, and Instagram have been aggressively working to make their platforms shoppable for users. Businesses of all kinds can use these platforms to drive augmented sales. As users are often hooked on social platforms. Such platforms are pretty effective for online shopping. If a business wants to succeed in driving online sales, the only prerequisite it has to fulfill is creating compelling content for its audience on social platforms.

Lastly, social shopping is also a significant trend to keep in sight. From brand discovery, engagement, and finally, purchases, all becomes achievable using these platforms.

5.    CSR

Today, it has become crucial for businesses to become accountable. Those businesses that practice corporate social responsibility often gain the public’s trust quickly. Millennials and Gen Z have become very keen to support those brands that are environmentally sustainable and raise their voice for various social causes. As opposed to boosting sales, this trend focuses on creating a social image for the businesses.

6.    Push Notification

One of the best ways a business can keep its customers engaged and in the loop is by using push notifications. It allows business applications to send news about new services to customers. Moreover, these notifications can also contain personalized messages directed to a particular customer.

7.    Mobile Optimization

Most of the digital traffic comes from mobile users. Over 4.32 billion mobile users and 92.3% of people accessing the internet through mobile, it has become crucial that a business’s website should be mobile optimized.

Mobile optimization can help elevate user experiences. This lowers the bounce rate, and surfers are more likely to engage more. Mobile optimization is one of the main aspects to focus on if a business wants to grow its digital presence.

Conclusion

Lastly, the trends we have just gone through can be highly resourceful for businesses, start-ups and entrepreneurs alike. Not only are these trends cost-efficient and time-efficient but they are also achievable – considering the abundance of feasible tools we have at our disposal. However, for the optimal usage of and maximization of benefits reaped from these trends we would recommend you avail yourself of the services of top digital marketing agencies.

Design Mania is an adaptive digital marketing company that has in-depth knowledge of the emerging digital marketing trends. Housing experienced and expert staff, Design Mania can help entrepreneurs, startups, and large-scale enterprises create effective digital marketing strategies and campaigns that can do wonders and boost their digital success.