Best 7 PPC Tips to Fuel Your Google AdWords Campaign Performance

Introduction

The ultimate goal for any website is to gain a lot of traffic and Ad Campaigns help you to achieve it. But Maintaining and growing the PPC is quite difficult. There are some important points, that you need to take care of while building your Google Adwords Campaign. Hence in this post, we will be discussing the top 7 key points that would help you to optimize the performance of your next Ad Campaign.

1. Make a proper and effective Account structure.

The foundation of building a successful Adwords campaign is to have a strong performing account. The account needs to have specific details that are given below.

• A number of the keywords that you will put in each ad.

• A number of ads in every ad group.

• Relevant keywords that are interconnected with different ads and ads groups.

It is quite recommended to have a campaign around a few products or locations that will resonate with your business objectives. The best way to segregate the ad groups and campaigns is based on the structure of the website.

2. Always focus on keywords that offer you more performance.

There are some key factors that you can use to find which specific keywords are quite high-performing. Based on your goals, there will be a key performing index that you can consider as a score. Keywords offering high CPC are usually better to use because the ROI for them is quite high. The reason is that you know what your searchers will look for.

3. If you find any keywords that are not high-performing, you should pause using keywords

Once you have gained a good amount of data, you can use that to analyze your further strategies and make a proper decision. For example, if you are running some ads with a specific keyword, ensure that you spend some time and then analyze, this will help you to get accurate data about the campaigns.

There could be some scenarios where it is recommended that you should stop using the keywords.

• Scenario 1: There is no high bid for the keyword.

• Scenario 2: People are not searching those keywords that frequently.

• Scenario 3: the match type is too restrictive or too broad.

You could try hiring a PPC expert who can help you to identify it. You can read here to hire top PPC experts.

4. Always use a new Ad text or optimize the ADs

If you are not that frequently updating the ad text or making improvements to make it more optimized, then there is a problem. The biggest role is played by text since most of the searchers look for quality ads. Using not relevant keywords, or attractive ads, then there would be very fewer chances of the people clicking on your site.

To avoid such problems, you should always try experimenting with the ad and try to improve the PPC performance.

For a more effective ad, you can try the following methods.

• Make an advertisement in such a way that it is relevant to you as well as your customers.

• Use different kinds of variations in the advertisements.

• Enable different site links or extensions for your website.

5. Always track the conversions

This is quite important for your advertisements because this will help you to know, if you are on the right track or not. If we talk about digital marketing, then there is almost everything which is measurable and accountable by a marketer for the advertising campaign’s performance. Many times it happens that campaigns and PPC accounts are not going on the right track, hence it is quite important to optimize it frequently once you track it.

6. Understand what all features are available in your platform and use them

There are many platforms that come with some additional features such as uploading the offline conversions or doing A/B testing about your ads. Also, you can try considering the ads listing on some search engines, although it looks quite expensive, it would always help you to maximize the traffic to your website.

7. Audience Performance

Another most important factor that determines the traffic is how well, your existing customers are with navigating your website. You can try putting some navigational links at the right place so your PPC ad is quite affecting. Also, you can try using audience targeting which means that you should segment the specific set of users based on key factors like the number of pages they visit, or how much they engage with your content.

Summary

Most marketers spend their time analyzing the data and making the fixes in the advertisements. If you are starting a campaign or need some guidance to make your next ad campaign effective, you should try consulting with Digital marketing agencies or read here for hire top PPC experts.