8 Steps on How to Do Social Media Marketing the Right Way

There are plenty of business accounts on social media sites but not all of them manage to grab the attention of the audience. Many of these accounts sit dormant with limited followers and engagement.

Just being on social media doesn’t mean that you can attract new followers. Besides your products or services, you need to give your followers a reason to engage online.

You need to use social media marketing strategies the right way. This way you can increase engagement and revenues. You can also become part of the social media success stories and outperform your competitors.

Here are the steps that you need to follow to grow your brand on social media sites.

Build Following for Your Page

Your social media marketing starts with attracting followers who might be interested in your brand. You can check if you have a low-quality following, for example, you only have a few likes and shares on any of your posts. Another sign is when you get very few comments, which indicates a disengaged audience.

If this is the case for your social media profile then it will be hard to get any real benefit from your social media campaign.

How to Build a Quality Following?

You need to be clear on who your target audience is to get quality followers who will buy from you. Not everyone is on Twitter or Snapchat, so choose the platform that best works for your target audience.

Create posts that talk about topics that people want to read so they keep coming back for more.

Why Do You Want to Use Social Media?

Make your goals clear from the start so that you don’t deviate from them. Even though your goal is to increase your profits, you still need a path to make it happen.

Here are some steps you need to take to define your goals :

• Get Your brand in front of potential customers.
• Build brand awareness and decide on how you want to be addressed by the online community.
• Increase engagement with your audience.
• Re-engage existing customers and encourage them to spend more.

Social Media Budget

You need to focus on some key elements on which you can use your time or money.

Content Creation

You need to put more focus into creating content for your social media handle. You can do it yourself or hire someone to create content for your Instagram stories. After you have created perfect content, use a storysaver to keep it stored on your device to use again. Other types of content include blog posts, infographics, videos, etc.

Management

You need someone to manage day-to-day social media posts. Respond to comments and queries of potential customers.

Automation

Use some online tools to introduce automation to your system. It helps avoid repetitive and monotonous tasks.

Paid Advertising

It is not possible to build a huge following without paid ads. You need to get paid ads for your brand to maximize your online presence. Paid advertising also helps you to increase engagement, generate leads, make sales, and re-engage existing customers.

Build a Community for Your Audience

Marketing on social media is two-way communication. You can’t always tell people to check out your website or look at a certain post. Even though it is right in its terms, you also need to understand that some people come to social media sites to socialize.

If people feel like you don’t want to engage in replying to customers that you will lose out on a lot of followers.

For this reason, you need to learn how to start a conversation between you and your target audience. You can take the initiative to start a community for your audience so that they can interact with and contact you.

Below are some things you can do to start an interaction:

• End your post with a call to action or a question.
• Follow back some customers and share user-generated content related to your brand.
• Reply to comments from time to time.
• Create engaging posts that encourage followers to comment.
• Plan a giveaway to gain more followers.

Manage Your Social Media Efficiently

Many are running their social media inefficiently and you don’t want to be included in them. They still don’t realize that there are automation tools like Hootsuite that can help speed up many tasks.

While others think that using such tools might be expensive. The thing is that time is money that is costing them more than online tools. With automation, you can manage social media by:

• Post content at the best time which ensures maximum engagement.
• Helps you set parameters to bring the best idea for use.
• With automation, post content to multiple platforms at once like Facebook, Instagram, and LinkedIn. But since they don’t work the same way, you need to do something different for each of the sites.

If you still find it hard to use such tools, you can work with a digital marketing agency to do it for you.

Be Consistent in Your Efforts

For many, using social media can be overwhelming and they might get lost in the sea of ideas and content. It is also the reason why you think that your followers will not notice if you don’t create a post for a few days.

But in reality, they do notice how consistent you are in posting new content.

To get results faster with your accounts, you need to post more frequently while ensuring high-quality content.

If you treat social media more like a hobby then it might not be possible to increase your profits through it. You need to make it a priority and put in the right efforts then you will start seeing returns on your investment in no time.

How to Re-engage Existing Customers

Besides posting content that your audience will love, you need to create strategies to attract existing customers and people who almost ended up being your customers. For this, you can use Facebook Ads Manager to help you show targeted ads for these individuals on Facebook and its affiliate partner websites like Instagram.

You can use it to show ads to the following people:

• Post your customer contact list to Facebook so that it can find their accounts and show them your ads.
• Some people have visited your website and added products to the cart but didn’t go for the checkout option. But still, they recognize your brand and they are more likely to see your brand ads.
• Re-engage followers who still follow you but lost interest over time.

Make sure to approach them in a friendly manner to build trust and earn your sale.

Turn Social Media Engagement into Revenues

Now that you have built engagement with your audience, it’s all great but it is equally important to turn this into actual revenue for your business.

If you are doing social media marketing the right way then your social media posts should lead back to your website. Once they land on your website, they can more easily turn into a paying customer. For this, you also have to add links to blog posts to your social media posts.

If you still haven’t gotten active on social media, it’s never too late to get started and get a return on your investment.