7 eCommerce Website Design Features that Increase your Conversion
Ecommerce website design is one of the most important aspects of an online store. It is the first thing that customers see when they visit your website, and it can be the difference between them making a purchase or leaving your site.
Good ecommerce website design is essential for high conversion rates. It should be easy for customers to find the products they are looking for, and the checkout process should be quick and easy. If customers have to spend a lot of time trying to find what they want or filling out long forms, they are likely to give up and go to a competitor’s site.
The design of your website should also be visually appealing. The colors and fonts should be easy on the eyes, and the layout should be simple and uncluttered. Too much clutter can be confusing and overwhelming for customers, and they may not be able to find what they are looking for.
A well-designed website can help you to convert more customers into buyers, and it is worth investing in a professional designer to create a site that is optimized for conversions.
Tips on eCommerce Website Design
1. Let customers be able to locate what they are seeking.
When designing your website, make sure it is easy for customers to find what they are looking for. This means creating clear and concise menus, as well as well-organized product pages. If customers cannot find what they are looking for, they will likely leave your website and go to a competitor’s.
2. Offer a variety of payment options.
Make sure your ecommerce website offers a variety of payment methods, such as credit cards, debit cards, PayPal, and even Apple Pay. This will make it easier for customers to purchase products and services from your website. There are many payment gateways to choose from, but not all of them are created equal. When shopping for a payment gateway, be sure to ask these questions:
A. Is the payment gateway PCI compliant?
This is the most important question to ask. All payment gateways must be PCI compliant, meaning they have passed a rigorous security audit. If a payment gateway is not PCI compliant, it is not safe to use.
B. Is the payment gateway easy to use?
The payment gateway should be easy to use. It should be easy to set up and easy to process payments. The payment gateway should also be user-friendly.
C. Is the payment gateway reliable?
The payment gateway should be reliable. It should never go down and should always be able to process payments.
D. Is the payment gateway affordable?
The payment gateway should be affordable. It should not cost a lot to use and should not require a lot of setup fees.
E. Does the payment gateway have good customer support?
The payment gateway should have good customer support. If there are any problems with the payment gateway, the customer support team should be able to help.
3. Offer customer support.
When something goes wrong, customers need to be able to rely on customer support to help them out. Make sure you have a system in place for providing customer support, whether it’s through phone, email, or chat. Doing this will help to ensure that customers are happy with their shopping experience and will be more likely to return in the future.
4. Make sure your website is mobile-friendly.
With more and more people shopping online using their mobile devices, it’s important that your ecommerce website is mobile-friendly. This means that the website will adjust to the size of the device it is being viewed on, making it easy to navigate and shop. If your website is not mobile-friendly it could mean you are missing many customers.
5. Use effective marketing tactics.
In order for your ecommerce website to be successful, you need to use effective marketing tactics. This means using a variety of marketing channels, such as search engine optimization (SEO), social media, and email marketing. By using a variety of marketing channels, you can reach a larger audience and increase the chances of generating leads and sales.
6. Double-check about website Security & Platform
When it comes to designing an ecommerce website, security and platform considerations are paramount. Any downtime can mean a loss in revenue and customers. Ensuring that the website is built on a sound platform and is secure from attack is essential.
One of the key considerations in platform is the ability to scale. As the business grows, the platform needs to be able to accommodate that growth. It is also important to ensure that the platform is stable and reliable. Downtime can be costly in terms of lost revenue and customers.
Security is another key consideration. The website needs to be secure from attacks, whether from criminals trying to steal data or from hackers trying to bring down the site. Security needs to be built into the website from the ground up, not added on as an afterthought.
When choosing a platform for an ecommerce website, it is important to consider these factors. The platform should be able to scale as the business grows and be secure from attack. It is also important to make sure that the platform is reliable and stable. These considerations will help to ensure that the website is a success.
7. Call to Action
A strong and compelling Call-to-Action can result in more conversions for your ecommerce website. By using compelling copy and design, you can convince website visitors to take the desired action.
Conclusion
Creating an effective ecommerce website can be a daunting task, but if you focus on the details, you will be able to create a website that’s both appealing and effective.