6 Effective SEO Tips for Waste Management Companies
As time goes by, the business world and our society, in general, are becoming increasingly focused on topics like green practices, efficiency, sustainability, and effective waste management. So, it shouldn’t really come off as a surprise that the waste management market is experiencing steady growth and is expected to surge from the current $1,612 billion to $2,483 billion by 2030.
These numbers indicate two things. First, the time for starting a waste management company is just right. Second, getting much-needed exposure and dealing with the heavy competition will require a very strong digital marketing strategy.
That, in turn, requires an approach across a wide variety of different channels. But, we need to start somewhere, right? Let us take a look then at a couple of tips that will help you refine your SEO practices that still make the main pillar of modern digital marketing.
List your company for Google My Business and online directories
We decided to put this mention in the first place because it makes the most basic first step you will need to make if you ever what to make your company pop on the mainstream business radar. To put it simply, Google My Business which serves as a registry where you will enter your organization’s location, phone number, contact info, and specialized services quickly becomes one of the most powerful local SEO factors. The companies that offer the services the people are searching for will immediately make it to the top of the SERP. Listing the business in other online directories will only make this strategy more effective.
Focus on keywords and content creation
Search Engine Optimization is a very broad marketing field that includes a wide variety of different practices and facets. To avoid spreading your efforts too thin, it would be very wise to, for the time being, focus on keywords and releasing quality content that still makes the core of the SEO industry. Keeping that in mind, we would like to point out that even though they don’t drive so much traffic the long-tail keywords that include the location of your company produce the most conversions so you should make them your priority. These keywords should be implemented in titles, headings, Meta descriptions, etc.
Build an authoritative and trustworthy brand
The bulk of your SEO duties will revolve around creating quality content that will attract the audience to your website and keep them engaged long enough for you to make a successful conversion. While doing that be sure to build authoritative voice people will trust and rely upon to get facts about the industry even if you don’t intend to use your services in the short term. If you are, for instance, using professional waste consulting services, be sure to make a point out of it so the visitors know you have all the bases covered. Also, try to write about topics that are useful and help people deal with everyday issues.
Leverage the power of online reviews
Online reviews can prove to be a tremendously important SEO factor, especially if we are talking about local SEO. Google’s search algorithm will take these reviews into account and if you score enough positive mentions decide that your waste management services fit the search engine users’ needs. That is why you should do your best to encourage your clients to post such reviews in any way possible. Some of the usual strategies for doing that include making the review forms instantly available anywhere on the website, mentioning your profiles in promotional materials, and sending occasional email reminders.
Don’t forget the technical aspects
As we mentioned in the previous sections, the bulk of SEO activities revolves around content creation and the use of proper keywords. But, with some 200 factors it takes into consideration before sorting out the SERP it is hard to escape the fact Google takes into consideration a lot of technical aspects as well. Essentially, your goal is to create a streamlined and simple experience that will prevent visitors from bouncing back from your pages and looking for answers elsewhere. That is why you need to do your best to cut down the loading times, simplify navigation and develop an internal linking strategy.
Optimize for mobile access
Last but not least, we would like to remind you that all the efforts you have made in the previous steps will most likely fall flat if you don’t make sure your website is optimized for easy access from mobile devices. These days, 62% of all web traffic comes from mobile devices. Even though waste management mostly exists in the B2B environment, a lot of business owners still prefer to perform the initial research and learn about this industry on the go. That is why it is absolutely necessary to enable seamless mobile optimization. Otherwise, you will destroy factors like click-through rate, bounce rate, and time spent on the website.
So, there you have it – the top six tips that will make the SEO you are performing for your waste management company more streamlined and overall more effective. Be sure to take everything we have covered very seriously. Waste management may be a booming industry but this fact also entails very heavy competition and a fierce fight for every inch of the web space you can get. Nailing down your SEO game seems like a good place to start.