5 Tips To Choose The Right Article Writing Service
If you are a business owner struggling to generate leads or drive sales, you are not alone. The market today is extremely competitive with businesses constantly trying to innovate strategies to target their potential customers.
According to a survey:
- 65% of business owners have difficulty engaging their subscribers
- 62% struggle with measuring the ROI on their campaigns
- 60% of business owners can’t remain consistent with producing content
The main reason behind these numbers is that business owners have a lot on their plate. Consistently generating engaging and intelligent content is not their primary focus. However, most business owners are aware of how important content generation is for their sales funnel. Thus, hiring the right content agency that can provide you with good blog writers is a great idea to ensure consistent content.
In this article, we will touch on the 5 main points you need to consider while choosing an article writing service for your business.
1) List Your Options
Researching and building a list of competent article writing agencies can be a good idea to start with. Try to make this process comprehensive instead of just searching for writing service agencies or article writers on Google. The 3 main avenues you can consider are:
a) Referrals
Connect with your professional network and check if anyone can recommend good writers or writing services that they have previously worked with. This will ensure a much needed initial trust.
b) Social platforms
You can also look on social platforms like Reddit or Quora where people can recommend good writing service agencies they have previously worked with.
c) Suggested by reputed platforms
Another option is to check out the names of writing agencies published or recommended by reputed platforms or online magazines.
2) Focus On Your Niche
It is essential for your business to hire article writers who would have a general understanding of your business domain. Blog writers should not just rephrase available blogs to churn content. The content your business generates should ideally offer a unique perspective and value for the readers. Make sure your writing service includes writers who have prior knowledge or work experience in your industry domain.
Intelligent and niche-focused writers can not only write engaging blogs but can also learn, adapt, and keep themselves updated with the latest market trends. This will ensure consistent, engaging, and original content free of plagiarism.
3) SEO Analytics and Keyword Research
It is essential for you as a business owner to know how your hired writing service is performing. It is thus necessary that your writing service agency follows good keyword research protocols and provides you with regular analytics reports.
Researching keywords can help your business reach the right audience, improve engagement, and cut competition. Make sure you check if your writing service uses any SEO tools. Some popular SEO tools include RankMath, Keyword Surfer, and Google Keyword Planner.
Monthly reports provided by your writing service will help you monitor its performance. Thus, the use of good SEO tools and thorough keyword research should be an important service provided by your writing agency.
4) Deadlines and Workflow
Compatibility is a very important factor that you should consider before choosing a writing service for your business. Not all article writing agencies would suit your expectations when it comes to quality, deadlines, and day to day operations. Some of the factors to be considered are:
a) Workflow tools
Check if your article writing service uses any workflow tools. These tools can help you monitor the status of day to day tasks. Using these tools your writing service can provide you an update on how long a task may require or why a certain task seems to have blocked. Some popular workflow tools include Trello, Asana, and Workzone.
b) Frequency
It is important to discuss the frequency of content that your agency can provide. This expectation can vary with every business. However, make sure that your business generates enough content regularly to keep your customers engaged but make sure you don’t compromise on quality in a bid to generate more content.
c) Deadlines
Ensure that the article writing service provider you are choosing is ready to work on strict deadlines. Consistent delays can lead to poor quality content that finally harms your brand. It is important for you as a business owner to discuss and set achievable deadlines for your article writing service.
5) Payments And Revisions
Before you allocate a budget for content creation, research what good writing services are charging in your city. It is okay to negotiate for a great deal, but don’t go too far in cutting costs. The quality of your content can make or break your brand. You will soon realize the positive impact a good writing service can bring for your sales. Considering these factors make sure you allocate sufficient funds for your content. Some article writing agencies like Apna Writer also provide coupons on a regular basis to get quality content at the best possible price.
Payment structures can usually vary as follows:
a) Pay per word
This type of payment structure is usually followed by freelance article writers or blog writers. Make sure the writer does not compromise quality just to churn more revenue per article.
b) Fixed monthly payment
Some writing service providers will provide you a fixed monthly payment option. In such a case, the writing service agency may also clearly define the number of articles to be published. This type of method can give you a clear idea of how you can allocate funds every month.
c) Payment per article
Some writing services can also charge you based on the number of articles they generate every month. In this case, you can have the flexibility of controlling the amount of content generated depending upon the available funds.
Also, check how your writing service handles revisions. Writing services can:
– Charge extra for revisions
– Offer a limited number of revisions for free
– Offer free unlimited revisions.
It is essential to consider these factors before choosing the right article writing service for your business. To make sure you get the best results, allow the writers to be creative and experiment with their content. Help them in better understanding your expectation and the vision of your business. Taking care of these things can help you generate consistent and powerful content that will help your business grow rapidly.