12 Things That Visitors Expect To See First When Landed on a Website
When you are planning to create your website, remember to be considerate of your end user’s viewpoint about your website at first glance. Make things workable for your business by integrating everything your visitors want to see in the first place on your website. Optimizing your web according to your customer’s expectations is essential for your business growth and retention of visitors!
Around 57% of visitors say they don’t want to go through a poorly designed website. The ratio is high for visitors who do not wish to see a cluttered website.
If you want your visitors to be retained on your website, then we have a few tips for your website to keep your visitors staying for a longer duration with impeccable website strategies.
Customer Expectations and Ways of Retention
Following are the things that visitors always consider whenever visiting a website. If you enhance these things on your website, your customers might like your website and become your long-term customers.
1. How Quickly The Website Loads
Your site speed is one of the major factors that any visitor considers to your website. A visitor always considers your website speed and how fast it works or loads. It is your responsibility to refine your web speed and make it speedier to make your visitor stays on the website for a longer duration.
All you have to do is to compress the images on your website, reduce the sizes of your CSS files or JavaScript, and analyze and eliminate all the unnecessary things from the website. Also, it reduces the sizes of element render-blocking to fasten your site speed. A fast speed always grabs visitors’ attention.
2. Easy Navigation Features
A visitor always likes a website that is easy to navigate. It should be one of the main concerns to provide easy navigation on your website. A simple and effective navigation feature always helps in the better ranking of your website in search engine results.
You can make your website more enticing when you remain consistent with our website elements, defined categories, and relevant information. It makes your visitor feels like they are in the right place. Furthermore, it is important to make your website navigation non-confusing at all costs because any hindrance to reaching a specific page on other pages of the website might turn off the first-time visitor to your website.
3. Enticing Web Design
A clean and enticing web design always catches the attention of your visitors, which turns into your potential customers (maybe). The first-time visitor always checks for your overall designs. A simple, clear branded design that doesn’t distract but engages visitors on the website and promotes businesses. It’s kind of a key that helps in on-site engagement.
An end user never likes a web with cluttered information that is poorly designed and formatted. A positive experience is one in which a visitor gives a thorough look at your website.
4. Precise Company Description
You must provide a detailed description of your company at the top of the website. The reason for doing this is to grab your visitor’s attention at first glance. It helps your potential customers to get to know more about your company’s services or products.
For instance, if someone searches for your web development company in USA and your full description doesn’t define that perfectly. The visitors will instantly bounce right off your website. If you want to capture new traffic leads, it is important to write a perfect description of your company’s services initially.
5. Notable Contact Information
A unique and quick way to contact your business is important and a good way for conversion. Most companies provide their email address for contact or form submissions or sometimes contact number details for a better conversion ratio. If you want a better conversion rate, like most companies, you would want to add your contact information at the front and centre. You can also add your contact information in your header from your main navigation.
Ensure your contact information is streamlined on the landing page with other details. Often, visitors come to your website to find your contact details. Also, it is a must to consider that you provide different ways to contact your company to give your visitors ease so that you can respond to them immediately, or they can reach out to you if you are close to them.
6. Prominent Calls to Action
Adding a prominent call to action or CTA button on your website is essential. It is important to integrate your website to drive traffic on different pages of your website. This could make a difference if you want clear CTA buttons and a high retention rate. If you lack CTAs on your website, it might disappoint your visitors and end up with your potential visitor leaving your website earlier.
7. Supportive Customer Services
Customer support services are as important as providing services to potential customers. If you offer different services to the potential market and do not answer them promptly, it might be a big turn-off for first-time visitors.
Simply put, you can add a customer support service chat on the sidebar to help your potential visitors on the website deal with them perfectly and immediately guide them about their queries with your customer support team. A good customer experience is always a plus for the business or company and positively impacts your business.
8. Positive Customer Reviews
People don’t want to take risks with their valuable money; they always want to invest in something other user’s trust. You can ease their mind by providing them with authentic testimonials, including product reviews, service reviews and your business team communication skills.
Moreover, feature those testimonials by your customers on your web home page to be seen by your first-time visitors. It helps your visitors to convert prospective visitors into potential long-term customers by letting them know about your business from your’ perspective.
9. Clear Pricing Plans
Another important crucial strategy is that you have a clear pricing plan on your home page. Your visitor might want to explore more about your business or maybe contact you for more information regarding your business services.
Every potential customer is interested in pricing your services in the market. After all, people want to know if they can afford your products or services or not. So, always be clear about your pricing and packages because first-time visitors might like to read them on their first visit.
10. Pages on Social Platforms
Nowadays, people are more into social media platforms and consider those businesses more trustworthy with running and responsive social media accounts, including Facebook, Twitter, and Instagram. Yes, it has become an important part of business marketing and reliability in the market.
Those businesses that have a large audience running on their social media accounts are considered more reliable as compared to those who don’t have a running account on the internet. You can add an official social media account and make your website or business.
11. Policies: Terms and Conditions
Some visitors who came to your website for the first time might want to know more about your company and its policies. To build trust with potential customers or visitors, you should have a privacy policy on your home page. According to visitors’ views, it will make your website or company more legitimate and authentic.
Also, keep your content updated on your website. For instance, update the ‘Copyright 2018’ to the current year in your footer. It will give the end user an idea that you are running a business properly and are updated with the latest trends.
12. Shipment Information
If you are an eCommerce company or website, then it is mandatory to have shipment policies and legal requirements. These are super important for your business and newcomers on the website to gain their trust in your business by having legal terms for shipment. Shipping terms and conditions differ from other policies and have different pricing, timing and requirements along with exchange or return policies details. It includes who to contact when an emergency occurs related to shipping details and stuff.
Final Words
These are 10 things you should consider while designing your website. Always integrate these tips into your website to grab your visitor’s or audience’s attention and have a better conversion ratio for your website traffic. You can have a better and more engaging layout with the help of these tips for your first-time visitors to your website. These are important ways to retain a potential customer with your business services. Also, people like to have all the main information on a single page, i.e. home page. If you are on the hunt to get a perfect web development company in USA, then you can check tech4states as they are the most reliable company, doing well and have excellent services.