10 Latest Women Fashion Trends and New Design
The New York Fashion Week Spring Summer 2022 is upon us and the calendar is full of interesting names, including several emerging brands that in a few years have been able to gain a space in the hearts of professionals and celebrities, accomplices’ vitality from social media and international projects dedicated to the sector such as the CFDA / Vogue Fashion Fund.
Whether it is only temporary hype or that they are destined to leave a lasting mark on the fashion system, The Latest Women Fashion trends and young designers are certainly a litmus test of our time.
They tell us about the trends, missions, and values that currently dominate the sector, they are needed. as an indicator of what will increasingly be aimed in the future. The keywords? Sustainability, inclusion, seasonless approach. The brand image is increasingly important: micro-trends do not interest new designers, what matters is to consolidate an imaginary and at the same time launch a social message that can survive the brand and the seasons, going to set new standards for all the fashion to come. If New York is often considered the least stimulating of the fashion weeks, these brands will make you think again.
Elena Velez Design
A clear and precise vision born from a balanced fusion of aesthetics and concept: this is how Elena Velez’s imagination could be told, who puts design at the forefront and makes use of ancestral techniques that draw from the metallurgical tradition and resistant materials – such as military canvases and parachutes – to create Victorian-inspired deconstructed dresses and corsets. Her fashion, which feeds on collaboration with local artisans and blacksmiths, tells of a delicate and at the same time aggressive femininity, between sinuous lines, “hard” materials, and stylistic decompositions. Born in Milwaukee, Wisconsin, and a graduate of Parsons, the designer entered the fashion radar in 2018 following the VFILES show and then ended up making dresses for Solange Knowles, Grimes, Kali Uche, and Ariana Grande.
Puppets and Puppets Fashion
Aesthetic virtuosity, experimentation with recycled materials. The irreverent reinterpretation of the history of the costume is hidden behind the theatrical and humorous creations of Puppets and Puppets. As found in 2018 by Carly Mark and Ayla Argentina. Meme culture contaminates high fashion and so cheese-shaped wedge shoes and handbags with cookies and bagel slices are combined with dresses with complex architectures. As dramatic silhouettes, and craftsmanship. All this stylistic extravagance is combined with upcycling techniques and recycled fabrics. Because recycle objects create unique pieces, worthy of a collector’s archive.
No Gender Fashion
As the name suggests, No Sex is first of all genderless but it is not “the usual unisex brand”. Born in Los Angeles from the collaboration between designers Pierre Davis, Autumn Randolph, and Arin Hayes, No Sex is one of the most original young brands when it comes to inclusive fashion: continuous experimentation with shapes, fabrics, colors, and processes. We do not follow the simple path of minimalism to create clothes that “fit everyone”, rather we celebrate elaborate creations to show how even the most whimsical garment can be suitable for anyone. No Sex puts the use of recycled fabrics and craft techniques such as embroidery and patchwork at the service of creations steeped in non-conformism, designed for all genders and all sizes.
Ashlyn Design
We could only expect great things from a model maker trained in Yoji Yamamoto’s atelier. Ashlynn Park started her brand just a year ago but she has already told Vogue that she is “on a mission to change the system”. The precision and urban spirit of New York meet with the Japanese-influenced structuralism to redefine, once again, the concept of tailoring, but the real innovation lies in the atypical production rhythms. For the designer, sustainability does not only translate into the choice of materials with low environmental impact but also in a return to human rhythms: for Autumn Winter 2022 she managed to demonstrate that a small but focused collection could even be created by a single person, entirely by hand, maintaining a good balance between work and personal life. The result is a brand with a bold, contemporary and playful identity expressed through well-studied language and a new responsibility.
Midnight Studios Design
A little Placebo, a little Nirvana, but also a B-boy from the Eighties, Midnight Studios takes all the references to the glam-emo-punk-grunge that marked the “goth mall” of the early 2000s and blends it with new influences from sportswear and street culture. And so black smokey eyes, striped sweaters, leather harnesses, boombox-shaped bags, jackets with frogs transformed into tracksuits, colored hair and transparent tops coexist. Born from the creative vision of Shane Gonzales, the brand tells the story of the punk and skate communities of Los Angeles but at the same time embodies the fashion of e-boys and e-girls, ending up as suspended in time: neither current nor just nostalgic, a testament to all subcultures.
Hill Road Fashion
Although Colima Strada already has a very strong social presence and is among NYFW’s most beloved niche brands, it deserves a place of honor because it is the embodiment of fashion that Gen Z likes. If the weird girl aesthetic had a unique reference brand would be this: a dream of acid colors, juxtapositions of patterns and textures, irreverent designs, writings, drawings, hand-painted, embroidery, glitter, tie-dye. Maximalism to the nth degree. There is no lack of environmental commitment here too: Hillary Taymour’s brand focuses entirely on warehouse waste, recycled materials from past collections or the Kongamato second-hand market in Accra, Ghana – otherwise destined for disposal in landfills or the ocean – or on innovative fabrics such as silks silk that comes from the natural scraps of rose bushes and stems.
Black Boy Knits
An independent brand fond in times of pandemic by Jacques Gabby, BBK has just been awarded the DHL Logistics in Fashion Award 2022 by the Council of Fashion Designers of America Inc. (CFDA). With this project, the designer has decided to put himself at the forefront: black culture, queer communities, and immigration thus becoming identity fragments of the brand, which aims to tell stories of minorities. If on the one hand there is, therefore, a social commitment, it is environmental protection that is the other side of the coin: the garments are all made-to-order to avoid over-production.
They make exclusively with natural fibers, eco-friendly and biodegradable. The result? Customized, long-lasting products, made with low consumption to avoid wasting energy and resources.
Tia Adeola
Maybe someone will remember her for the ruffled masks that went viral at the peak of the pandemic, but Tia Andale has managed to consolidate her success beyond the fleetingness of the hype. Hers is a melting pot of influences: born in Nigeria, raised in London, and based in New York (where she attended Parsons), the designer founded her brand in 2018, and in just a few years she entered the graces of supermodels such as Gigi Hadid and Cara Delevingne. A glamorous and ultra-feminine vision pervades her creations, made of organza, ruffles, feathers, plays of volumes, and transparencies. Guiding her, as she explained to Marie Claire, is a drive to re-read the past, drawing inspiration from Renaissance clothing to create a new iconography for the black community, usually excluded from this narrative.
Anomy Child
The new project by designer Maxwell Osborne, former co-founder of the award-winning streetwear brand Public School, debuts at NYFW. With anomaly Child, Osborne wanted to experiment with something different, drawing on his composite background that blends inspirations from Jamaica as well as London and New York. The result is a very rich play of colors and textures, all made using exclusively stock of fabric, to reduce the ambient impression. Ale for Osborne should not consider an added value, but a sine qua non for every brand.
Foo and Foo Fashion
The brand founded by the daughter of Elizabeth Hilfiger, daughter of the famous Tommy, Foo, and Foo is the brand to follow for all streetwear fans who do not disdain an eccentric twist. The approach is playful, the identity is gender-neutral, the aesthetic is spontaneous, and the materials are – needless to say – sustainable. The brand was born from the repulsion of the designer towards the crazy rhythms and unjustified waste of fast fashion.